In this episode, I’m really excited to have as my guest, Mel Blackmore of Blackmore's ISO Consultancy. Mel has been involved with the creation, development and implementation of British and International standards for over 17 years. With her passion for improving business performance through the implementation of Management Systems, Mel founded her first business in 2006, Blackmores, a consultancy firm that implements and maintains management systems for clients ranging from SME’s to blue-chip organisations.

Blackmores rapidly grew to be an award-winning, leading provider of consultancy services, specialising in environmental, quality, and risk standards. Blackmores work in over 27 countries globally and has had a 100% success rate in helping clients achieve certification.

In our discussion, Mel talked to me about:

• Running, systemising, and growing your business with ISO standards
• Enabling businesses to be more sustainable long term with ISO standards
• A membership platform to learn about systems and processes and ISO accreditation

Listen to the podcast to learn more.

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In this episode, I’m really excited to have as my guest, John Horn, who is the CEO of StubGroup. John has been working in marketing for over a decade. He was the first employee at StubGroup, which was started back in 2012, and has helped grow the business to become a Premier Google Partner ranked in the top 1% of all Google Partners worldwide and trusted partner used by companies around the globe to manage their advertising across Google, Facebook, Amazon, and more.

In our discussion, John talked to me about:

• Why it's important to start by deeply understanding your target audience
• Ways to customise adverts to different audiences
• Using analytics and tracking to refine and inform your advertising strategy

Listen to the podcast to find out more.

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In this episode, I’m really excited to have as my guest, Ellen Melko Moore of SuperTight Social Selling. Ellen has done brand consulting work for Oprah Winfrey, The American Marketing Association, and the Zappos guys, and now creates and teaches LinkedIn social selling strategies for some of the top thought leaders in the digital marketing space.

In our discussion, Ellen talked to me about:

• Using LinkedIn to test your target audience and message
• Instead of telling people what you can do for them, start to teach it
• The doorknob you put in people's hand…(story)

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In this episode, I’m really excited to have as my guest, Dr Cathryn Lloyd, Founder and Director of Maverick Minds. Cathryn is a facilitator, educator, researcher, arts practitioner, and creative development coach. She’s Australia’s first certified creativity coach with the Creativity Coaching Association and she provides effective learning experiences for a wide variety of clients.

Cathryn previously appeared on InnovaBuzz Ep 259, where we talked about The intersection between the Arts and Business, harnessing creativity, and Building creative leadership in organisations and in communities.

Cathryn's new book "Seriously Playful Creativity" is an A to Z of ideas to help lighten and expand your view of creativity and leading a creative life.

In our discussion, Cathryn talked to me about:

• Creativity as an attitude or mindset
• Putting value on our creativity
• Power of nature, quiet, and reflection for creativity

Listen to the podcast to learn more.

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In this episode, I’m really excited to have as my guest, Karan Nijhawan, who helps Coaches generate $15K-$55K/mo with their high-ticket offer, without running paid ads, through Organic Marketing and Elevated Events.

He is the Founder of Close Dream Clients and has hosted over 190+ Human Connection Dinners, Events, Retreats, and Experiences.

Karan was my guest on the InnovaBuzz podcast on Ep 333, where he shared why traditional networking events are “broken” because they focus so much on transactions, and how we can create events that focus on meaningful conversations and deep connection.

In our discussion, Karan talked to me about:

• Why value ladders and freebies keep people stuck below $10k/mo
• How consistent organic marketing alone can get you to $50K/mo revenue
• The importance of a sales framework for a sales call

Listen to the podcast to learn more.

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In this episode, I’m really excited to have as my guest, Kedma Ough, who is a nationally recognized business development and business funding expert, innovation and entrepreneurship thought leader, award-winning champion of small business, and business advisor for independent inventors. She is also a proud fifth-generation entrepreneur, whose great-great-grandfather peddled various products across Ireland.

She is also the author of Target Funding - a proven system to get the money and resources you need to start or grow your business.

In our discussion, Kedma talked to me about:

• Unpacked my DISC profile and what that means in dealing with me
• Shared her DISC profile and what that means in dealing with her
• We talked about sales versus business development

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In this episode, I’m really excited to have as my guest, Tom Ruwitch, an experienced direct response marketer, communications strategist, copywriter and web developer. He is especially adept at helping businesses discover their core stories and coordinate their online and offline marketing efforts. He has experience designing and executing marketing campaigns for small business startups and publicly traded companies.

Tom helps coaches, consultants, and other business leaders harness the power of storytelling to captivate prospects and inspire them to buy. He is the CEO of Story Power Marketing, the agency he founded in January 2020 and is the founder and former CEO of MarketVolt, the email marketing software and services firm.

In January 2020, MarketVolt sold its software business to Benchmark Email, and Tom spun out the strategic consulting and services business to form Story Power.

In our discussion, Tom talked to me about:

• The importance of knowing your customers and prospects and the journey they are on
• Practicing curiosity and developing the habit
• Systemising the gathering of ideas and story building blocks

In this episode, I’m really excited to have as my guest, Josh Greene, the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America, PR Summit, and Channel Advisor’s Catalyst conference.

Before The Mather Group, Josh managed online and digital TV programs for industry leaders such as Discovery Channel and Time Warner Cable.

In our discussion, Josh talked to me about:

• Why a Wikipedia page can be an important element in your online presence
• How you can contribute to topics in your field to build a Wikipedia presence
• Keeping your Google My Business page up to date

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In this episode, I’m really excited to have as my guest, Wendy Manganaro, the Founder and Owner of Wendy Manganaro Consulting, who works with frustrated small businesses to attract, resonate and engage their target market so that they can increase their bottom line through building relationships on and offline.

She believes that all businesses can increase their digital success with the marketing mindset and strategic plan.

In our discussion, Wendy talked to me about:

• Staying involved in your own marketing - the human connection part
• Building relationships through social media
• The smart way to use Google Reviews in your marketing

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In this episode, I’m really excited to have as my guest, Richard Medcalf who describes himself as "what you get if you were to put a McKinsey consultant, a slightly unorthodox pastor and an entrepreneur into a blender".

Richard is an executive coach & leadership consultant to exceptional founders & CEOs and their leadership teams. He's the founder of XQuadrant and host of the Impact Multiplier CEO Podcast.

His clients are elite performers who've already achieved incredible things, and still have the ambition to 10x their impact and influence and achieve something that seems impossible right now. That can involve 1:1 coaching, taking the leadership team to its next level, or scaling high-performance culture throughout the business.

In our discussion, Richard talked to me about:

• Why focusing on Impact rather than productivity is important
• Building agreements with stakeholders to help you achieve your goals
• Starting with a mission so amazing that it lights you up

Listen to the podcast to learn more.

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