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In or around 2013 three Aussie mates conspired to create the ultimate digital wine playground in a bid to make it easier for everyday Aussies to access great Australian wines. Today the DifferentDrop acts as one of the premier platforms for and supporters of domestic Australian wine. They keep an eye on the trends and form relationships with great Aussie producers to get access to the best wines. But that’s not all. They also want to share their experiences and what they learn along the way, and this has resulted in them creating one of the most engaging and educative online media presences in the Aussie landscape, particularly with their YouTube content. Co-founder Tom Hollings sat down with me to share the story of DifferentDrop and his perspectives on the wine game across Australia. A huge thanks to Tom for joining me. 

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