Ryan Wilson is the Chief Growth Officer & SVP of Sales at Brookdale Senior Living. Part of the “growth” in his title is figuring out how to find, develop and implement innovations in the world of senior living. Put another way, he works to be a healthcare entrepreneur within a large healthcare organization. In that capacity, and in the interest of transparency, he is one of Health:Further’s Innovation Partners. But aside from our relationship, Ryan’s role means that he has to think creatively about what innovation in healthcare means and how to do it. He has over 100,000 residents at Brookdale facilities, with 80,000 employees. So it’s a massive challenge. Under all the talk you'll hear about healthcare marketing, corporate culture, employee engagement, defining and engaging the end user, was Ryan’s mandate to - as he says - do the right thing. So it’s providing content that is helpful to people making decisions, even when that content isn’t high tech. It’s helping families make decisions, it’s bringing in residents to help guide the Brookdale innovation team in what’s needed to make their lives even better. It’s empowering employees to be great at their jobs and work with integrity.