16 April 2025  |  Intellectual Property (IP) isn’t just a competitive advantage—it’s a foundational asset that every business should take seriously from the very beginning. In this episode, Claudia Duffy, Vilija Viešūnaitė, Juozas Nainys and Donatas Keras discuss how IP and its protection shape long-term value, support innovation, and help avoid costly mistakes. This episode also sets the stage for our upcoming seminar “Innovation commercialisation: Multiple paths to profit” on May 9, 2025.

Credits:
Host: Sam Pittis
Produced by WHS Learning

Music used in this episode: Listen by Andrewkn -- https://shorturl.at/ekqz1 -- License: Creative Commons 0, Road In The Forest by Andrewkn -- https://shorturl.at/jrJT8 -- License: Creative Commons 0, Dunes by Andrewkn -- https://shorturl.at/noG35 -- License: Creative Commons 0Musical Ambient - I (Piano).wav by GregorQuendel -- https://freesound.org/s/697879/ -- License: Attribution NonCommercial 4.0

Disclaimer:
The views expressed are solely those of the podcast participants and may not reflect the opinions of epi or the guest speakers' organisations.