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Innovation
How do companies generate new ideas turn them into products? Peter Day hears from Professor Vijay Govindarajan.
Professor Govindarajan tells him why established companies can innovate as well as start ups, and how they can implement ideas as well as generate them.
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By BBC Radio
4.5
4444 ratings
How do companies generate new ideas turn them into products? Peter Day hears from Professor Vijay Govindarajan.
Professor Govindarajan tells him why established companies can innovate as well as start ups, and how they can implement ideas as well as generate them.
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