Once again, RaboResearch visited the Private Label Manufacturers Association's (PLMA) World of Private Label trade show in Amsterdam. This year, we interviewed visitors and exhibitors on the topic of innovation. Innovation is high on the agenda for anyone active in packaged foods. Brands have lost market share to private label, so they need to come up with new products to lure the consumer back. However, private label companies are responding by introducing new products as well. In this podcast, we hear from industry players on innovation in private label and how its done.