Ad Age Marketer's Brief

Inside agency hold co power dynamics, with Ewan Larkin


Listen Later

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.

Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why.

Dig deeper on the topics mentioned in this week's episode:

~The meaning of agency holding companies' changing power dynamics

~Dentsu's strategy to stand out amid industry M&A

~Behind the scenes of the updated "How Many Licks" campaign

~Listen to Little Caesar's CMO talk sports marketing strategy

...more
View all episodesView all episodes
Download on the App Store

Ad Age Marketer's BriefBy E.J. Schultz & Adrianne Pasquarelli

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

27 ratings


More shows like Ad Age Marketer's Brief

View all
WSJ Your Money Briefing by The Wall Street Journal

WSJ Your Money Briefing

1,734 Listeners

WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,390 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,650 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

175 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,206 Listeners

Founders by David Senra

Founders

2,194 Listeners

SBJ Morning Buzzcast by Sports Business Journal

SBJ Morning Buzzcast

150 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,984 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

350 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

3,048 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

46 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,226 Listeners

ReThinking by TED

ReThinking

617 Listeners

The So What from BCG by Boston Consulting Group BCG

The So What from BCG

220 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

174 Listeners