[225] There are many industry awards out there, but nothing is more important than what your clients think. We are an industry driven by referrals, and no matter how good you are at selling your business, word-of-mouth will always have a unique power. And as the pandemic has migrated a serious amount of our social life online, online reviews have become a staple in our culture. In fact, according to BrightLocal's research, the average consumer reads ten reviews before feeling able to trust a business, and 73% of consumers only pay attention to reviews written in the last month.

Hence, this week we'll be discussing ways to earn and leverage award-worthy reviews with former Community Manager North America Paige Janiszewski, who will also share insights on the Client Experience Award 2021 and one of the industry's most advanced automation tools: Phorest's Online Reputation Manager.

Links:

Watch this episode on YouTube: https://youtu.be/Y24LQZK2a4A

Download the Salon Owner's First Steps To Online Reputation Management ebook: https://www.phorest.com/resources/the-salon-owners-first-steps-to-online-reputation/

Learn more about Phorest's Online Reputation Manager feature: https://www.phorest.com/features/salon-rostering-software/

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.