Roku is creating content that doesn’t feel like advertising by adding more engageable streaming content, curated sports hubs, shopability, and the launch of Roku City. Roku's VP of Global Advertising Sales and Partnerships Kristina Shepard explains more in this week's CES Tech Talk.

A few key takeaways: (please put bullet points in front of each of the below paragraphs)

• Roku aims to turn its massive reach (76 million+ households) into performance, driving business outcomes for marketers
• They're creating binge-worthy "shoulder content" like their new food destination "All Things Food" to surround hit shows
• Shoppable ads are removing friction, letting viewers purchase products directly from creative, leading to 10x more conversions from the remote versus other shoppable formats