Material innovation takes two forms. You can develop new alt materials that have less impact on the planet, or you can take existing fossil fuel-based materials and develop circular recycling systems to keep them out of landfills and use them again. Both innovations are exciting and both are hard.

The good news is that VC funding in the green space has bounced back, albeit with a more selective approach that shifts the investing vibe from "gold rush" to "growth state."

In this episode, Alex Harrell, sustainability and innovation reporter of WWD sister publication Sourcing Journal, chats with Lauren Parker, director, Fairchild Studio, about what's new and what's next in material innovation, what "innovation tourism" is and why it's slowing progress.

Download SJ's Material Innovation Report: https://bit.ly/4lHK5DU

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