This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this episode Charlie Hills interviews Amanda Cromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty!

Today we will be learning about her favourite book and loyalty programmes, her background in loyalty and the highlights and key learnings from her new research report on loyalty in South Africa - The Truth and Brand Mapp Loyalty White Paper. It’s the only study of its kind in South Africa which is a renowned mature loyalty market.

Hosted by Charlie Hills.

Show notes:

1) Blind Loyalty Trust

2) Truth Loyalty Whitepaper download

3) Amanda Cromhout Loyalty

4) Follow Amanda Cromhout on Instagram

5)The Wealth Money Can't Buy: The 8 Hidden Habits to Live Your Richest Life

6) Becoming SuperNatural

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com