Scandinavian MIND

Inside Stockholm Beauty Week


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This Tuesday, the biannual beauty event Stockholm Beauty Week for industry and consumers was held at Berns Hotel in Stockholm. We were there to soak up the latest news and to interview industry insiders. In this episode, we get quick-fire interviews with:


Benjamin Liljeblad, product manager at Gilda Liljeblad, on the brand’s revamp and science-backed formulas.


Eylacure founder Petter Sivlér and CEO Ranjith Ravichandran on their innovative bond restoration technology


Carl Helgesson, CEO of consultancy firm Rankona Mazon, who explains why yesterday was the best day for beauty brands to go live on Amazon.

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