<p>Rideshare marketing should be more than just slapping a screen in the back of a car and running ads, says Cherian Thomas, head of marketing and go-to-market for T-Mobile Advertising Solutions, on this week’s episode of AdExchanger Talks.</p>

Rideshare marketing should be more than just slapping a screen in the back of a car and running ads, says Cherian Thomas, head of marketing and go-to-market for T-Mobile Advertising Solutions, on this week’s episode of AdExchanger Talks.

Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Share Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets

Sign up to save your podcasts

Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets

Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets

More shows like AdExchanger

Pivot

The a16z Show

Channels with Peter Kafka

The Digiday Podcast

The Pitch

The Big Story

The CMO Podcast

Morning Brew Daily

The Prof G Pod with Scott Galloway

All-In with Chamath, Jason, Sacks & Friedberg

Hard Fork

Business Breakdowns

The Town with Matthew Belloni

Marketecture: Get Smart. Fast.

AdTechGod Pod