For over 30 years, Simon Sproule has been inside the rooms where the biggest decisions in the car industry get made.

From working alongside Elon Musk at Tesla…

To witnessing the rise and fall of Carlos Ghosn…

This is a rare, behind-the-scenes look at how the modern car industry actually works.

We go deep into Tesla’s early momentum, what made it different, and why the rest of the industry is still trying to catch up. Along the way, we unpack Ford’s luxury ambitions, Nissan’s comeback, Aston Martin’s brand power, and the decisions that separate the brands that survive from the ones that don’t.

This isn’t a highlight reel—it’s a 2.5-hour deep dive into the wins, the mistakes, and the moments that changed everything.

CHAPTERS:

00:00:00 – Intro to Simon Sproule and the Career Behind the Scenes

00:01:19 – Car magazines, dealerships, and the road into Ford

00:04:55 – From internal comms to launching an icon

00:06:28 – Detroit, Jaguar, and the Premier Automotive Group years

00:10:04 – Lincoln, Luxury SUVs, and What Ford Was Chasing

00:13:41 – Why Luxury Brands Need Patience, Budget, and Great Designers

00:18:18 – Why Ford’s Luxury Dream Started to Crack

00:23:13 – Jaguar, Aston Martin, and James Bond

00:30:19 – Looking Back at PAG, Land Rover, and the Brands That Made It

00:37:37 – The Real Story Behind the Jaguar X-Type

00:50:54 – Going to the Nissan Renault Alliance

00:53:50 – Nissan’s Comeback, the 350Z, and Infiniti’s Big Moment

00:57:38 – Badge engineering, missed chances, and the Europe problem

01:03:39 – Carlos Ghosn, the GT-R, and the Power of Halo Cars

01:10:15 – Simon Sproule on Ghosn’s Rise, Fall, and the Alliance

01:16:37 – The Move to Tesla

01:20:35 – Launching Tesla in China and Why Elon Was Different

01:29:34 – What Simon Sproule Learned from Elon Musk and Tesla

01:39:38 – Why the Car Industry Still Follows Tesla’s Playbook

01:50:18 – Aston Martin, Mythology, and Selling Pure Emotion

01:56:46 – Does Aston Martin Need a Bigger Owner?

02:07:02 – Mythology, Brand Power, and Why People Buy with Emotion

02:09:52 – Residuals, Oversupply, and the Ugly Truth About Luxury Cars

02:18:51 – Leaving Aston, Stellantis, and Big-Group Politics

02:28:38 – Simon Sproule’s 3 Keys to Success and Final Thoughts

#Tesla #ElonMusk #CarIndustry #Automotive #Podcast #CarlosGhosn #EV #Nissan #Ford #AstonMartin #LuxuryCars #Business #motomanpodcast 

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