We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models.

In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years go

We also talk about 

• The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion landscape.
• The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborations
• The need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle them

Host:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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