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How do you show a customer the inside of a wind turbine nacelle, or onboard engineers to hazardous industrial equipment, without ever leaving their desks?

In this episode of the Sustainable Supply Chain podcast, I’m joined by Matt Trubow, Commercial Director at Hidden Creative, to explore how immersive technology is changing the way engineering organisations sell, train, and transfer knowledge.

Matt and I discuss Simmerse, a browser-based spatial computing platform that’s already being used by the likes of ABB, GE, and Johnson Controls to reduce travel emissions, eliminate onboarding bottlenecks, and accelerate complex B2B sales. Instead of flying people around the world or relying on death-by-PowerPoint, Simmerse allows distributed teams and customers to step inside a 3D environment, whether it’s a ship engine, water treatment plant, or offshore turbine, and engage with it in real time.

We dive into the cognitive science behind why this works so well for engineers, the tangible ROI it’s delivering, and how tools like AI and digital twins are reshaping industrial communications.

If you work in a supply chain function where product complexity, technical sales, or sustainability impact are key, this episode will give you a fresh lens on immersive tech as a practical tool, not a gimmick.

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