Welcome to the latest PRmoment podcast. Today we’re chatting to 2 of The PRmoment Awards jury chairs Alison Clarke and Michael Murphy to get a chairs perspective on the jury day.

The PRmoment Awards have 5 judging streams incorporating 6 juries across one day. So there are 30 odd jury sessions, of about an hour across 5 different judging streams.

Each stream has an experienced chair to make sure everyone behaves and on today’s show we have 3 of the 5 chairs. Me, Alison Clarke and Michael Murphy. 

As a chair it’s an exhausting day. At the end of it I need to open a cold beer and go and sit in a dark room!

But that need for counselling aside, it always seems to me that as chairs we have some wonderful insight from the juries that we then don't share with anyone. And today we’re going to put that right with a PRmoment Podcast on "The Chairs' Perspective."

Clearly we can't talk about who won or give away any campaign specifics because some of that detail is confidential but standby for a whole bunch of insight from inside the PRmoment Award juries.

Thanks so much to the PRmoment Podcast sponsors the PRCA.

The PRmoment Awards Manchester sold have sold out but you can still register for the waiting list. The PRmoment Awards in London still have some tickets available. But time is short. The event is on Thursday March 27th in London. The Manchester awards are a week later.

Michael and Alison, welcome to the show.

Here is a summary of what Alison, Michael and PRmoment founder Ben Smith discussed: 

2 mins Michael and Alison explain what the PRmoment jury process is.

7 mins How do Michael and Alison like to chair the sessions? It seems the chairs have their own chairing styles - there’s no one best way of doing it!

11 mins The chairs agree that passions and arguments can run high amongst the judges.

12 mins Michael and Alison compare the type of work coming out of the consumer agencies, compared to the B2B and tech agencies

17 mins A discussion about whether PR charging enough for its work

19 mins How did the type of work coming out of big agencies and small agencies compare?

20 mins Alison and Michael reflect on a really strong year in Manchester and The North this year.

22 mins For people entering the PRmoment Awards in 2026 - what advice would Alison and Michael give?