Lee Tsukroff, CFO and COO of Thorne, shares how he’s helping shape the future of consumer wellness by blending financial discipline with purpose-driven innovation. From Unilever to Ben & Jerry’s to leading Thorne’s mission of personalized health, Lee reflects on his career journey, what it takes to lead operationally as a CFO, and how AI and personalization are transforming the supplement space. He also opens up about leadership values, philanthropic work, and the vital role of trust and radical candor in building successful executive partnerships. This is a deep dive into what it means to lead with impact—inside and outside the business.