She emphasized the importance of spending time in the area to truly understand the market, connect with tenants, and explore potential leasing opportunities. It’s all about hands-on involvement—talking to local brokers, meeting other property owners, and being present to grasp the community’s pulse.

For example, offering existing tenants a month of free rent for referrals or identifying synergistic uses based on what’s working well can make a huge difference.

Beth also discussed the value of local intelligence over relying solely on national firms, especially in tertiary markets. Even if it means taking time off from a W2 job, the investment in understanding the market pays off in increased property value and stronger tenant relationships.

As GPs, the main responsibility is to investors and the success of the assets. Being proactive and informed is crucial to achieving that success.