Inspire + Move

I am thrilled to bring you part 2 of my powerful conversation Chloe Blakeburn! In part one Chloe shared her journey from nursing school to building Fit by Chloe, her successful online coaching business. We explored her self-love journey, mindset shifts, and the transformative power of vulnerability. In this episode, we dive even deeper into her world, unpacking her solo retreat experience, the beauty of community, and the magic of stepping out of your comfort zone. Chloe’s story is a beautiful reminder that growth truly happens when you choose to lean into discomfort and prioritize connection.

Tune in to hear more about:
• Chloe’s solo retreat experience and how she embraced solitude, practiced self-discovery, and found empowerment in stillness.
• Building authentic community and the steps she took to create meaningful connections, both online and in person.
• Overcoming loneliness, finding belonging when you feel isolated, and understanding why community matters.
• The magic of solo travel, the confidence and clarity that come from pushing past comfort zones.
• What’s next for Fit by Chloe, her dreams, favourite books and daytime routines!

As always, we’d love to hear your biggest takeaways from the episode! Connect with us on Instagram @AlliArruda and @ChloeBlakeburn.

Chloe’s Links:
Instagram: @chloeblakeburn @fitbychloecoaching
Website: https://fitbychloe.ca/

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I am thrilled to welcome my next guest to the podcast, the inspiring Chloe Blakeburn! Chloe opens up about her unexpected journey from nursing school to building a thriving online health and wellness coaching business. Her story is a powerful testament to resilience, self-discovery, and the courage to bet on yourself, even when it means pivoting away from the path you once envisioned. Chloe gets real about her battles with anxiety, overcoming depression, and the transformative power of vulnerability. Chloe’s story is a reminder that even the toughest moments can lead to the most beautiful transformations. When you choose to show up for yourself, incredible things can happen. 

Tune in to hear more about:
 • Chloe’s transition from nursing to building Fit by Chloe, her successful coaching business.
 • The challenges and lessons of balancing nursing school, work, and entrepreneurship.
 • Her powerful self-love journey, learning to honour her softer side and embrace vulnerability.
 • How grief, loss, and isolation became catalysts for profound personal growth.
 • Chloe's mindset shifts, morning rituals, and healing journey that helped her thrive.

Stay tuned for part 2 of the rest of our chat this week! We’d also love to hear your biggest takeaways from this episode! Connect with us on Instagram @AlliArruda and @ChloeBlakeburn.

Chloe’s Links:
Instagram: @chloeblakeburn @fitbychloecoaching
Website: https://fitbychloe.ca/

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Back with a brand new episode after Matt and I crossed the finish line of our first-ever HYROX race in Atlanta! What a ride! In this episode, we are reflecting on one of the most physically and mentally demanding challenges we’ve ever taken on together, and the unexpected lessons that came with it. From pushing our limits, to shifting our mindset, committing to the unknown, and celebrating what it means to grow as a team, this race was about so much more than fitness. Whether you’ve heard of HYROX before or not, we hope this episode leaves you fired up to commit to something hard and go all in on yourself.

Tune in to hear more about:
• Why we signed up for HYROX as part of a business mastermind wager—and what that meant to us.
• The mental battles and breakthroughs, we experienced during the race.
• What training together revealed about our marriage and teamwork.
• Redefining what success looks like when doing something completely new.
• The power of commitment, consistency, and why sometimes you just need to pull the band-aid off and go for it.

If you’ve been thinking about doing something outside your comfort zone, whether in business, fitness, or life, let this inspire you to take that first step. You are more capable than you think, and sometimes the best way to prove it to yourself is by showing up for the hard things. We’re always cheering you on, would love to know what you are taking on so head over to our socials @AlliArruda and @Matt_Arruda!

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We’re back for another episode of Inspire + Move! Join Matt and I as we reflect on our recent trip to Newport Beach for the Elite Entrepreneur Mastermind. It was a bucket list experience and one that had a powerful impact on us, both personally and professionally. After months of momentum and huge goals achieved for us in our business, this mastermind came at the perfect time. From the energy in the room, to the bold decisions we’ve taken since, we talk all about why being in the right room can completely transform your trajectory. Tune in to hear more about:

• Why getting in the room is the shortcut, and how proximity to the right people accelerates your growth.
• Lessons from Super Coffee founder Jimmy DeCicco on keeping more of what you build and growing with purpose.
• How we took immediate action from what we learned, from new hires, bigger content goals, and launching our 6-week challenge.
• The mindset shift of hiring who you are not and why automating, delegating, and trusting your team are non-negotiables.
• The power of energy, connection, knowing your strengths, and how this shapes your business and life.

If you’ve ever wondered what really goes on behind the scenes of a mastermind or you’re ready to start surrounding yourself with next-level thinkers, listen in and share this episode with a friend!  Your support means the world to us, and we love hearing how these conversations inspire you so connect with us over on Instagram @AlliArruda and @Matt_Arruda!

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Excited to be back after a short hiatus, in this episode of Inspire + Move I’m joined by my usual co-host and husband Matt Arruda, as we dive deep into a topic that’s close to our hearts and probably yours too: doing hard things! Whether it’s making a business decision, having a vulnerable conversation, navigating loss or even tackling a tough workout, its no secret that hard things shape us, refine us, and push us to grow. Fresh from our latest mastermind events in Newport Beach and Las Vegas, we reflect on how embracing hard challenges in life and business has shaped our growth. We talk about how every decision is a choice, and the key is in choosing the right kind of hard.

Tune in to hear more about:
• The power of making hard decisions,  and how they actually set you free.
• Why discomfort and challenge are necessary for growth in health, business, and relationships.
• The mindset shift of “we get to” vs “we have to”  and how this reframing brings gratitude.
• Real-life examples of how hard conversations and bold choices helped us evolve our business and our community.
• Lessons learned from grief, pivoting, and outgrowing old circles, and how these hard things can spark your next level.

If you’re in a season of uncertainty or on the edge of a big decision, we hope this conversation inspires you to see your challenges not as roadblocks, but as opportunities to rise. Let’s remember: We GET to do hard things and through them, we become stronger. If you loved this episode, share it with a friend who needs a reminder of their strength, and don’t forget to leave a review. We love connecting with our community — you can always find us on Instagram @AlliArruda and @Matt_Arruda!

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Join myself and Matt for part 2 of our lovely conversation with my amazing sister-in-law, Nicole Arruda, founder of Nicole Alexandra Design Studio! Nicole shares her journey as an entrepreneur in the world of interior design, the power of authenticity in branding, and how she’s bringing her dream home to life. From celebrating wins, to balancing content creation with staying true to her vision, this episode is filled with insights on designing a business and life you love.

Tune in to hear more about:
• The biggest wins Nicole has celebrated in her business and personal life.
• How designing her own home has deepened her expertise and credibility as an interior designer.
• The unexpected opportunities that have come from social media and content creation.
• The importance of authenticity when collaborating with brands.
• Nicole’s go-to strategies for staying organized, avoiding burnout, and prioritizing joy.

I hope you can take inspiration from Nicole’s journey and find ways to bring creativity and alignment into your own life! Let’s continue designing a life we love together! I’d love to hear about yours on my IG  @AlliArruda!

Nicole’s Links:
Website: https://nicolealexandradesign.com
Instagram: https://www.instagram.com/nicolealexandraarruda

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I am beyond delighted to introduce this two-part episode of Inspire + Move with my special guest and amazing sister-in-law, Nicole Arruda, founder of Nicole Alexandra Design Studio. Nicole’s journey is one of resilience, reinvention, and relentless pursuit of passion. From originally studying social work to pivoting into interior design, she took every opportunity to sharpen her skills, gaining experience with industry leaders. Along with Matt, we’ll dive into her bold move of moving to New York City practically overnight, landing a dream job, and ultimately launching her own thriving design business. Tune in for more on:

• Nicole’s school journey switch from social work to design.
• The power of pivoting and why betting on yourself is the best investment.
• The hustle behind breaking into the design world and working with major names.
• How taking initiative and seeking opportunities can set you up for success.
• The reality of entrepreneurship, from navigating failures to stacking wins.
• Nicole’s latest milestone: homeownership in NYC and what’s next for her brand.

This episode is packed with inspiration, practical lessons, and the energy you need to take action on your own dreams. Let us know your biggest takeaway on Instagram @AlliArruda and @Matt_Arruda.

Nicole’s Links:
Website: https://nicolealexandradesign.com
Instagram: https://www.instagram.com/nicolealexandraarruda/

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In this episode of Inspire and Move, I’m joined by my favorite co-host and husband, Matt Arruda, to share how we turned our dream of owning a gym into the thriving community that is Benchmark Fitness. We talk about the challenges we faced, like buying the gym just before the pandemic and navigating lockdowns, to how our passion for creating a space where people feel seen and supported kept us moving forward.

We reflect on how having a clear vision helped us push through the toughest times. From rebranding the gym to creating a holistic wellness club with options like red light therapy, cold plunges, and member socials, every decision was made to better serve our community. We also share the sacrifices and strategic investments it took to turn our vision into reality, and why building genuine relationships was at the heart of it all.

Tune in to hear more about:

• How having a clear vision can guide you through even the toughest challenges.
• The importance of investing in your community and creating a space where people feel truly connected.
• Why resilience and the ability to pivot are crucial for any business owner.
• The impact of reimagining what a gym could be by integrating wellness, recovery, and community events.
• How making sacrifices and strategic investments can accelerate growth.

If you've got a dream that feels out of reach, I hope this inspires you to keep going! If you felt encouraged by this episode, it would mean the world to me if you could share this with a friend and leave a review or rating! Stay tuned for new episodes weekly & connect with use on socials @AlliArruda and @Matt_Arruda!

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Today, I’m once again joined by Matt to talk about the powerful lessons we learned from our first-ever hot yoga date! Stepping way out of our comfort zones sparked a conversation about how breaking routine and leaning into discomfort can unlock new levels of confidence and growth. We also share details about our latest passion project, the Benchmark Fitness app and our first-ever six-week challenge, designed to bring our community-focused fitness experience to you, wherever you are. Listen to this episode to hear more on:

• How breaking routine can refresh your mindset and energy.
• Why leaning into discomfort leads to the biggest growth moments.
• The power of reframing your mindset to see challenges as opportunities.
• The importance of keeping your word and showing up for yourself.
• All the details about our new Benchmark Fitness app and how you can join the challenge!

Feeling ready to embrace the unknown or break out of your routine in order to experience some serious growth? Give me a shoutout on Instagram @AlliArruda and tell me what leaps you are taking this year! 

BENCHMARK FITNESS!
Website • Instagram @BenchmarkBurlington
Our BENCHMARK challenge! https://www.benchmarkfitness.ca/bmf-challenge

Follow Matt on Instagram: @Matt_Arruda

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In this episode, I’m back in the recording studio with my favorite cohost, husband, and business partner, Matt Arruda! Today we are diving deep into how we support each other while being in a continuous season of growth, momentum and expansion. From sharing our schedules, to dividing responsibilities based on our strengths, we explore how we navigate both marriage, entrepreneurship and a thriving business with intention, purpose and love. Whether you’re in business with your partner or simply looking for ways to support the dreams of those in your life more effectively, this episode is packed with actionable tips and insights to help you build a balanced life together.

Tune in to hear more about:
• The importance of clear and honest communication to keep everything on track.
• How embracing each other's strengths can create efficiency and harmony at home and in business.
• Tips for structuring your day for success, from morning routines to evening rituals.
• The value of carving out peaceful moments amidst busy days to reflect, connect, and refocus.

If you loved this episode, make sure to share it, leave a five-star review, and send me a message on Instagram at @AlliArruda with you’re favourite take away! Your support means the world to us, and we love hearing how these conversations inspire you!

BENCHMARK FITNESS!
Website • Instagram @BenchmarkBurlington
Our BENCHMARK challenge! https://www.benchmarkfitness.ca/bmf-challenge

Follow Matt on Instagram: @matt_arruda

Let's Connect!
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