Most people think in terms of "first-order consequences".
Example: “I feel like chocolate, I will have chocolate now”.
The first-order consequence is joy, happiness, energy. For about 2 minutes.
Then the 2nd & 3rd Order Consequences kick in. This includes a drop in energy, lack of mental focus and the consequences get worse and worse.
In this video, JP discusses the 2nd & 3rd Order Consequences of living in Obscurity as a builder.
If you’re a builder and you want to build a good business, people need to know about you. It’s a fact.
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