E391: Instagram just launched AI avatars. You can train an AI off all your Instagram content and use it across comments, DMs, as a standalone website, as a bot people can talk with on Whatsapp and Messenger, and more.

You can query your entire knowledge base on Instagram.

You can train AI to recommend your brand.

And - there's no doubt this is going to be adopted everywhere: YouTube, Facebook, X, TikTok, LinkedIn - every UGC platform will have this to some degree.

It also allows creators to further productize their content marketing.

It's live now in the US. Use it here: https://ai.meta.com/ai-studio/

00:00 Instagram's AI Avatars 00:41 Meta's AI Studio 03:48 Training Your AI Avatar 04:42 Leveraging AI 06:58 Future of AI in Social Media 09:02 I Love You

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The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/