Alain Desmier, founder of lead generation compliance specialist Contact State, and Emma Thomson, founder of the Women in Protection network, have welcomed efforts in the insurance industry to root out the rogues but said more needs to be done. Speaking to Simoney Kyriakou, senior editor of FTAdviser, both guests urged the industry to highlight potentially misleading adverts to the regulators. "I believe it is all our duty, if we see an advert we do not like, to report it to the Financial Conduct Authority and to the ASA", Desmier added.

The FTAdviser Podcast is designed to inform regulated UK advisers on a range of topics, covering investments, pensions, regulation and other key issues.

Hosted on Acast. See acast.com/privacy for more information.