Irena O'Brien is a cognitive neuroscientist with over 30 years of experience in psychology and neuroscience. Initially a chartered accountant, she found the work unfulfilling and returned to university. Her passion for neuroscience was ignited during her first neurobiology course at Concordia University.

Irena earned her PhD at Université du Quebec à Montréal (UQAM), where she carried out brain imaging and electrophysiological studies, followed by a postdoctoral fellowship at McGill University's Centre for Language, Mind, and Brain.

In 2017, she founded The Neuroscience School, offering a Certificate Programme in Applied Neuroscience. This program equips coaches and helping professionals with practical, evidence-based neuroscience tools. Her latest program, Next Level Coaching with Neuroscience, helps students embody their neuroscience knowledge to achieve coaching flow. Students who have completed both programs receive a Certificate of Completion in Brain-Based Coaching.