Intellicast

Welcome back to Intellicast! Today, Brian Lamar and Producer Brian are joined by Jason Inderhees to talk about the latest in market research news, as well as some 2022 predictions for the industry.

Kicking off the episode, the guys chat about the big win by the Bengals over the weekend, and what it means for the city of Cincinnati.

Then they turn their attention to the latest market research news. First off, they touch on the news about the new cookie-free voter profile solution from comScore and L2, and its potential this year as an election year.

Next, the guys talk about the acquisition of Gongos by Insites Consulting. Jason gives some unique perspectives about both of these companies, having worked with both of them in the past. He also talks about how complementary they are together.

The guys then talk about the new proposed law in Washington DC called Stop Discrimination by Algorithms Act. Jason and Brian talk about how this is a logical next step, but also how it might be opening Pandora’s Box. Producer Brian raised the question about how this kind of law might impact some of the growing technologies in market research like machine learning and AI, and what it could mean.

The guys then take on the rebrand of Prodege’s POD tool to Peeq.

In the last news story, the guys talk about the new leadership team that was announced by Cint that combines senior leaders from both Lucid and Cint. The guys talk about the surprise of how even the number of senior leaders from both organizations there was in the announcement.

In the second half of the episode, the guys talk about some 2022 predictions for the market research industry. They discuss the predictions that were talked about in a recent Greenbook blog series and give their own perspectives. 

You can read the series here: Part 1 / Part 2

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! We have another great guest joining us this week. Arundati Dandapani, the CIO of the Canadian Research Insight Council, joins us to talk about how successful 2021 was and what CRIC as an organization has planned for 2022.

The episode kicks off with Arundati giving the guys a recap and perspective around how successful 2021 was for CRIC, in terms of events and growth as an organization. This leads to a discussion about the level of speaker CRIC was able to get in 2021, and how it was an all-star crew.

Arundati then gives Brian and Producer Brian a preview of what is upcoming in 2022. The plans include hosting more events, but a bit more spaced out, as well as rolling out new items to help member growth for CRIC. Arundati also talks about a career fair that CRIC is putting on that is planned for Friday, January 28. You can get more details on the Virtual Co-Op and Career Fair here: https://www.canadianresearchinsightscouncil.ca/registration-industry-virtual-co-op-and-careers-fair/

The talk of the upcoming career fair leads to a quick discussion about the current job market in Canada, and specifically in the insight industry.

In the last part of the interview, Arundati talks about CAIP, the Certified Analytics and Insights Professionals of Canada, and highlights the eligibility of people to get CAIP certified.

Here are the two articles she talks about:

New Exam Achievers:

https://www.caip-paim.ca/2021/12/18/congratulations-to-three-new-caips-2021-marks-industry-milestone-for-six-successful-exam-takers-in-canada/

Experienced Practitioners – Designation recommended for anyone with 15+ years of experience in Industry:

https://www.caip-paim.ca/2021/09/15/with-over-15-years-in-industry-earn-your-caip-as-an-experienced-practitioner-by-december-2021/

If you want to learn more about CRIC, visit their website at www.canadianresearchinsightscouncil.ca.

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! We have a special guest joining Brian Lamar and Producer Brian this episode – Howard Fienberg of the Insights Association. If you don’t know who Howard is (you should), he is the market research industry’s lobbyist in Washington DC helping ensure that our industry’s perspective is taken into account with lawmakers. He joins the guys to talk about data privacy legislation and a few other topics. 

Kicking off the episode, Howard gives Brian Lamar and Producer Brian some insights into what a lobbyist actually does, and what his day specifically is like. 

They then get into a deep discussion around data privacy legislation, including CCPA, the upcoming CPRA, as well as other state-level data privacy laws that are being proposed or that are going into effect soon. As part of this discussion, Howard gives us the inside details on why a federal data privacy law is not likely to come any time soon. He also gives some advice to market research firms on what they should be doing to stay compliant with the various laws. (Keep in mind, Howard is not a lawyer and says so to kick off this interview)

In the last 10 minutes of the interview, we switch gears a bit and talk about a recent article Howard published about the use of non-competes in the market research industry, specifically non-compensated ones.

This was a great interview you do not want to miss!

You can connect with Howard on LinkedIn (https://www.linkedin.com/in/howardfienberg/).

You can read the article, Labor Market Competition and Non-Compete Agreements, Howard wrote by clicking here: http://marketingresearch.org/article/labor-market-competition-and-non-compete-agreements

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! Brian Lamar and Producer Brian are back to kick off season 5.

The guys kick off the episode talking about Ryan Smith’s recent purchase of the Major League Soccer Team in Salt Lake City, Real Salt Lake. Both guys discuss how it is a dream to be able to buy a sports team.

Next, the guys jump into recent market research news. In the first story, the guys talk about Nielsen’s new deduplicated ad measurement platform called Nielsen One Alpha. The guys discuss how they think this is the future of ad measurement since people are using different screens to consume content, or even using multiple screens at once.

Next, the guys discuss a new acquisition by Numerator. What was a pleasant surprise for the guys was that it was Numerator that made the acquisition, not Kantar.

Next, Brian and Brian touch on the Cint/Lucid acquisition being finalized. They both talk about how quickly it closed. This naturally leads to some speculation on what Patrick Comer might be up to next.

In the last news story of the day, the guys discuss the announcement from the US Census Bureau about its methodology to help reduce the impact of Covid-19 on the quality of its American Community Survey (ACS) five-year data, ahead of an expected March 2022 release date.

In the last segment of the episode, Brian and Brian discuss a recent article published by INC. called, 3 Ways Market Research Makes You Dumber and What to Do Instead. They dig into the article and give their opinions on what the author states in the article. They both agree the article is clickbait and more of a description of a dysfunctional organization than an indictment of market research firms. You can read it here (https://www.inc.com/geoffrey-james/3-ways-market-research-makes-you-dumber-what-to-do-instead.html)

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Are you ready for Part 3 of the Best of Intellicast Season 4 series? In this episode, we’ll be revisiting interviews with Mike Adamson of Merkle and Alex Millet, and Lindsey Bartel of BrandTrust.

[3:36-32:48] In Mike’s interview, he gives us some insight into his background and how he became a digital strategist at Merkle. He also shares some details on Merkle’s new cookie-less audience targeting tool and leads a discussion on the customer journey process as well as the role market research plays in that journey. Mike talks about the importance of both quantitative and qualitative research when it comes to a well-rounded customer journey and gives examples of what can happen when either component is missing.

[32:49-1:80:20] Alex and Lindsey kick off their interview with a discussion on the importance of having trust in brands which leads to a discussion of their unique methodology for researching trust in brands called Narrative Inquiry. Lindsey and Alex also chat about the impact of open-ended questions on quality and how to find respondents that are willing to go through methodologies like Narrative Inquiry.

If you’ve ever had questions about the relationships between customers, respondents, brands, and research, these interviews are for you. They also highlight two of the best rounds of the 4Ps we had in 2021!

Thanks for listening to Intellicast this year! This episode officially marks the end of Season 4! We’ll see you all in 2022!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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We’re back with Part 2 of the Best of Intellicast Season 4 series! In this episode, Brian and Brian revisit interviews with Judith Passingham of ESOMAR and Lynn Adelmund and Laura Finklestein of Trifecta Research.

[2:26-34:28] Judith’s interview starts with a discussion of her background in market research and what led her to her current role as Chair of the Professional Standards Committee for ESOMAR. Judith then takes a deep dive into the updated ESOMAR Questions for Users and Buyers of Online Samples, what the document is, and how it should be used by sample buyers.

[34:29-1:03:32] Our interview with Trifecta Research kicks off with Laura and Lynn giving some details about how they ended up at Trifecta and what their market research backgrounds have looked like. This tees up a great conversation on how the market research industry has changed throughout their careers. Lynn and Laura also chat about Omnibus research, how we’re seeing more requests for this type of research and best practices for this method.

Part 2 of the Best of Intellicast Season 4 series is full of great interviews on hot industry topics you won’t want to miss!

Thanks for listening and keep an eye out for Part 3 later this week!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Happy Holidays!

Brian and Brian are taking some time off, but never fear! We’re back with another year of “Best of” episodes for you. You know the drill: in each episode, Brian and Brian will revisit some of our favorite interviews from the past year. So, let’s get started!

In Part 1 of our Best of Intellicast Season 4 episodes, we’ll be revisiting interviews with Colson Steber of Communications for Research and Ag Access, Dan Fletcher of Research Defender, and Chuck Miller of DM2.

[3:22-23:31] Colson’s interview kicks off with a trip down memory lane to the last time he was on the podcast in April of 2020, the height of the pandemic. This sets the tone for the rest of his interview where he discusses the hurdles he faced leading his company through COVID, the launch of Ag Access, completely moving their call center to remote work and turnover challenges that ultimately lead to the lowest turnover rate the organization has ever seen!

[23:32-55:00] In Dan and Chuck’s interview, they discuss data quality trends in the industry covering everything from supply shifts to fraudulent behavior. They also share their best practices for data quality in survey design, noteworthy types of fraud, the transition away from cookies and third-party data, an increase in industry collaboration against fraud, and more!

Thanks for listening to Part 1 of our Best of Season 4 series! Stay tuned for Part 2 next week!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! On today’s final episode of season 4, Brian Lamar and Producer Brian are once again joined by Andrew DeCilles to talk abput some market research news and other goings-on in the industry.

[1:15] The episode kicks off with the guys reminiscing a bit about the last 4 seasons as we are about to enter season 5. Everyone gives their best Intellicast memory, as well a few memories of episodes we’d like to forget!

[8:03] After a stroll down memory lane, the guys switch gears and take a bit of a different approach to the news than they normally do. They discuss the increase in mergers and acquisitions over the last couple of months and discuss the impact it has had not only recently, but also how this trend is likely to continue into 2022. It also leads us down a path of the funding behind companies and how it could lead to a battle behind the scenes of what is right for research versus what is right for the stakeholder. It is a super interesting conversation.

In the last segment of today’s episode, the guys each give updates on what they have planned for the holidays – everything from family time, activities to finishing up a quarantine (yes, listen to find out the details).

Thanks for listening! Be sure to tune in to our “Best of” episodes over the next couple of weeks!

See you in 2022.

If you want to join in the conversation or want to discuss your opinion on the news, shoot us an email at [email protected].

We have been nominated for the Market Research Podcast of the Year. To vote for Intellicast, click here: https://info.littlebirdmarketing.com/mr-podcast-award

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! We have a great guest joining us this episode. Joining Brian Lamar and Producer Brian is the Co-Founder and CEO of Informed Decision Group, Colin Valdiserri.

The episode kicks of with Colin talking about his background and what led him to the market research industry. The conversation naturally turns to how Colin and Susie (the other co-founder) started Informed Decision Group. It is a really interesting story of how a side hustle turned into a full-time job. 

Next, Colin gives the guys a great overview of what Informed Decision Group does, including shopper insights, virtual aisles, eye tracking, among other things. Colin also mentions that they own the virtual aisle technology and white label it for other researchers. 

Colin then gives us some details about their new partnership with Schlesinger Group to bring their virtual aisle technology to more researchers through Schlesinger.

In the last part of the interview, we switch gears and get to know Colin a bit better with a new edition of the 4 P’s. We learn that Colin is a guitar player and has been since he was a kid. We also learn that playing guitar and jamming out is one of the ways he likes to spend his downtime. 

He even let’s slip that the other co-founder is a singer and sang with the jam band at Quirks New York just a few weeks back.

If shopper insights the study of the shopper experience is interesting to you – this is a can’t miss episode!

Thanks for listening!

You can learn more about Informed Decision Group by visiting their website here.

You can connect with Colin by email at [email protected], or on LinkedIn here.

You can also connect with Susie Johnston, the GM and SVP at Informed Decision Group on LinkedIn (Here), or by email at [email protected].

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! We have a fun episode for you today! Joining Brian Lamar and Producer Brian is Andrew DeCilles again to talk some latest market research news.

[4:05] The episode kicks off with the guys discussing a recently released research report from Adverity that found one-third of CMO’s lack trust in their marketing data. This led to a discussion about what could cause that, and why it might be happening. Producer Brian gives his perspective as the marketing guy on where he would fall if asked this. He talks about how he puts his trust in the source of the data, and its consistency in his measure of trust.

[10:23] The guys then move on and talk about Leger’s acquisition of the Vancouver-based full-service firm, Insights West. 

[11:39] In the next news story, Brian and Andrew discuss some more big news from the sample arena. This time the major investment Prodege received by Great Hill Partners. This actually leads to a broader debate about whether the data a panel provides changes when they receive significant money, either investment, acquisition, etc.

[17:25] In our last news story of the episode, the guys talk about Wise Works rebrand to Torfac. While Brian and Andrew don’t spend a lot of time on the actual story, it leads to an old-school rant by Brian about the recent rebrand trend and the names companies are rebranding to.

If you missed Brian’s rants from past seasons, this is the episode for you!

Thanks for listening and Happy Thanksgiving!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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