Intellicast

Welcome back to Intellicast! Joining Brian Lamar and Producer Brian are Gabby Blados and Tony Brown of EMI to talk about the Quirks New York conference they attended last week.

[2:03] Starting the episode off, Brian Lamar and Producer Brian touch a couple of breaking news items. First, they touch on Directions Research and their new acquisition of Aimpoint. They then touch on Schlesinger’s latest acquisition of Methodify and Ask Canadians from Delvinia.

[4:25] We switch gears and talk about the Quirks New York Conference with Tony and Gabby. Tony kicks it off by giving his high-level impressions of the conference. He talks about how great it was to see people face-to-face again.

[5:46] Gabby then jumps in and gives us her perspective, both of the overall conference, her experience with it being her first large conference, and how it differed from the GLC local conference she attended earlier in the fall.

[8:23] Gabby and Tony then take turns talking about some of their favorite sessions and key takeaways they learned. These included:

·        Gen Z and how they are shaking up market research

·        Best practices for screener and survey design

·        Millennials and B2B research

·        COVID’s continued impact on research

·        ESOMAR results of insight buyers

·        Events around the conference

·        And much more

Thanks for tuning in!

Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian and joined once again by Andrew DeCilles to break down the latest news from around the market research world.

The episode kicks off with Brian Lamar giving an update on his campaign to be re-elected as a township trustee. (Hint – He won.) He gives a little background on what life has been like for the past couple of weeks while he has been campaigning, as well as giving some inside knowledge he learned along the way.

[5:34] Next up, the guys move a what is probably the second biggest market research news story that has happened over the past week – Zendesk acquiring Momentive. Brian and Andrew breakdown the acquisition and what they hope to see come out of it, including possibly a new hybrid quant/qual tool based on the combined technology of SurveyMonkey and Zendesk.

[11:07] In the next story, we talk about the recent news by Suzy to hire 40 new positions for a newly established tech hub in Wilmington, North Carolina. Brian comments on how Suzy seems to be on a hiring frenzy over the past couple of years, while Producer Brian looks at how they are going to where the talent is when establishing this new tech hub.

[13:17] The guys then touch on the third-quarter earnings release from Ipsos, while really focusing on the fact that Ipsos is comparing not only to 2020 but to also 2019.

[15:10] The next couple of stories we touch on deal with leaders in the industry moving to new roles with new organizations. First, we talk about Tim Wragg being named Hall and Partners’ new CEO. In the second story, we talk about former Maru executive, Rob Berger, being named as the Executive Vice President, Global Quantitative Solutions at Schlesinger Group.

[18:20] In our last story, we talk about another acquisition, this time QuestionPro’s purchase of Bryght.AI. This leads to a quick discussion of structured versus unstructured data.

Thanks for listening!

Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome to an emergency episode of Intellicast. We had some big news drop today that we felt we had to discuss – even pulling Brian Lamar in on his day off to record. 

News dropped that Cint acquired Lucid for nearly a billion dollars in cash and stock. Andrew DeCilles and Mary Draper both join Brian Lamar and Producer Brian to break down this huge market research news story.

Andrew gives his perspective on the deal itself and how the two companies complement each other in terms of their approach and technology.

Mary jumps in about 14 minutes into the discussion to talk about the impact to the sample landscape and other panels. She also digs into how it can help address some of the current issues in the industry like high duplication, and limited sample supply.

Everyone then gives their thoughts about whether this brings the question of programmatic sample versus traditional sourced sample into a bigger focus, and whether we will see a market decision on what buyers actually want – lower cost, higher quality, better respondent experience, or some combination.

Thanks for listening!

If you want to join in the conversation or want to discuss your opinion on the news, shoot us an email at [email protected].

Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are riding solo on this episode, discussing the latest market research news.

[2:56] Kicking off the episode, the guys touch on the news of Nielsen combining their streaming measurement solutions into a single measurement suite. They talk about how this streamlines things for Nielsen, but also how it seemed kind of late.

[5:18] Next, Brian and Producer Brian talk about 2 recent Momentive stories, the first on the potential “boardroom battle” with investor Legion Partner Asset Management. They guys postulate why Legion could be pushing for Momentive to sell itself, and the impact it could have.

The second Momentive story they touch is in the news of the new integrations Momentive has for its GetFeedback platform.

[10:08] The next story they guys cover is Alida’s new Series D funding. They talk about the investment, and how it is following the trend of more money coming into the industry.

[11:00] In the next story, Brian and Producer Brian talk about YouGov’s acquisition of Rezonence. They discuss what it could potentially mean for their panel, and Producer Brian gives his thoughts on it from an angle Brian Lamar didn’t consider.

[13:19] In our second last story of the episode, Brian Lamar talks about the recent acquisition of NPD Group by a private equity firm. He talks about what he hopes happens with the acquisition, and to the NPD brand.

[14:29] Finally, in the last story of the episode, the guys discuss the news that came out about Facebook potentially rebranding and refocusing as a metaverse company. Neither of the guys knows exactly what that means, even after looking it up. Based on the definitions they found, they talk about what it could mean, and if they are just getting too old and out of touch for this type of technology.

Thanks for listening!

If you want to sign up for BrandTrust’s upcoming webinar, The Truth About Trust: Exploring What Trust Means to Brands, on Thursday, November 4, 2021, at 12:00 Pm EDT, click here.

Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Now is when many brands are looking to renew their annual trackers. Be sure you are using the latest sampling best practice for tracking studies – download our free whitepaper Strategic Sample Blending: The New Best Practice for Tracking Studies here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a very timely episode for you this week. With all of the issues going on with different brands, and what seems to be a loss of consumer trust, we brought on a great group of guests to discuss measuring brand trust and why it is so important.

Joining Brian Lamar and Producer Brian is EMI’s Andrew DeCilles, as well as Alex Millet (Managing Director) and Lindsey Bartel (Senior Analyst) both of BrandTrust to discuss trust in brands.

[1:37] The discussion kicks off with some recent news around what is going on with Southwest and the canceled flights, and how they seemed to be endangering their consumer trust. This leads directly into why brands should be measuring trust as part of their research mix. The group also touches on the impact COVID has had on trust in brands.

[5:49] Next, Alex and Brian talk about why it is important to understand trust as a brand. Alex talks about the 3 components of trust the BrandTrust looks at: Capabilities, Intent, and Vulnerability/Reciprocity. The last one is really around the emotional connection consumers have with brands and is a big component of the research into trust.

[11:22] This leads naturally to Alex and Lindsey discussing BrandTrust’s unique methodology for research trust in brands called Narrative Inquiry. Lindsey gives some great background on the methodology and what all goes into it that makes it unique in the market research space.

[18:08] The conversation takes a bit of a turn as Andrew asks about the importance of the open-ends and their impact on the quality BrandTrust gets using Narrative Inquiry. Lindsey talks about how they maintain engagement with respondents. It really starts to blur the lines between qual and quant. It leads to Andrew discussing how he can find the respondents that are willing to go through this methodology.

[30:17] Alex and Lindsey then talk about a trust case study for a large membership organization that they did using Narrative Inquiry. Alex also talks about an upcoming webinar they are hosting on November 4, 2021, where they will be diving deeper into measure brand trust.

[32:51] We switch gears in the second half of the interview, and ask Lindsey and Alex a new round of the 4 P’s. We find out their hidden talents, what their indulgences are, and the quirky habit they started because of COVID.

This is a can’t miss episode.

If you want to sign up for BrandTrust’s upcoming webinar, The Truth About Trust: Exploring What Trust Means to Brands, on Thursday, November 4, 2021, at 12:00 Pm EDT, click here.

You can learn more about BrandTrust and Narrative Inquiry by visiting their website at www.brandtrust.com.

You can with Alex and Lindsey on LinkedIn:

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! We have a jammed-packed news episode for you today. Jason Inderhees joins Brian Lamar and Producer Brian to help break down all the latest market research news.

Kicking off the episode, the guys discuss a couple of acquisitions in the industry, Ipsos buying InfoTool and Zappi purchasing Data Quorum.

Next, Brian and Jason break down the new Virtual Aisle solution from Schlesinger Group. Producer Brian throws out what could be a million-dollar idea tied to the solution.

The guys then touch on David Karp joining DISQO, and what it could possibly mean for their growth initiatives in the coming years.

Next, Brian, Jason, and Producer Brian discuss the news that Nielsen lost their TV measurement accreditation from the Media Ratings Council. They touch on the history of Nielsen’s TV measurement, and what it could mean for the industry and the TV measurement marketplace. They also touch on the statement that Nielsen’s CEO put out in response to losing their accreditation as well as other recent criticisms the company has faced.

The guys then tackle another big industry story. They talk about the launch of the new global guidance for data usage from ESOMAR and GRBN. Brian and Jason agree about the leadership both organizations put forward with the rise in data privacy legislation occurs all over the world. Producer Brian posits that the new guidelines could be a tool that the industry can use in its lobbying against the more restrictive proposed legislation.

The guys switch gears next and talk about a new report from the Insights Association and Opinium on the rate of poor mental health among market researchers. This leads to Brian Lamar getting a bit personal about his own struggles.

In our last segment of the show, Jason and Brian touch on some of the key highlights from the 2021 Insights & Analytics Market & Top 50 report.

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Now is when many brands are looking to renew their annual trackers. Be sure you are using the latest sampling best practice for tracking studies – download our free whitepaper Strategic Sample Blending: The New Best Practice for Tracking Studies here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we have interviews from our live session at the Insights Association Great Lakes Chapter Fall Conference, as well as some post-conference interviews as well. 

Kicking off the episode, Beth Teehan and Gabby Blados of EMI join Brian Lamar and Producer Brian to give their perspectives of the conference, from both a presenter (Beth) and a first-time conference attendee (Gabby).

They discuss what it was like to be at an in-person conference for the first time in nearly 2 years. Beth then discussed the panel she was on that focused on strategies for going back to the office. She was surprised to find that Emi was farther ahead than many other firms.

In our next interview, we are joined by Lindsay Bach-Moore, the Director of Research & Insights at Moore Research and the President-Elect of the Great Lakes Chapter of the Insights Association. Lindsay chats with Brian Lamar about her involvement with the GLC and being at the conference in person. They also briefly touch on the lineup of speakers at the conference.

Next, we a joined by Deb Arnold of The Catalyx. We were able to get Deb to join us right after her presentation at the conference. Deb gives a quick recap of her presentation, and Brian gives some insights on how he felt it went.

In our last interview, Vignesh Krishan of Research Defender joins Brian. They joke about how hard it was to be at an in-person conference, like forgetting business cards.

Vignesh then gives us a quick recap of his history in market research, and what led him to found Research Defender. Brian also jokes with Vignesh about how much influence Intellicast had when he rebranded to Research Defender from SampleChain.

You can connect with all our guests on LinkedIn:

·       Beth Teehan

·       Gabby Blados

·       Lindsay Bach-Moore

·       Deb Arnold

·       Vignesh Krishan

Thanks for listening!

We hope to see you at Insights Marketing Day! There is still time to register - click here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Lisa Wilding-Brown, the new CEO of InnovateMR.

Lisa joins us for the second time this year to discuss her promotion to CEO. We start by talking about the process of putting her hat in the ring for the role, and the process she went through to be named. This includes some discussion around how normally when a company founder steps back, they usually bring in an outsider to lead the company, but how this was not the case here.

Then we talk to Lisa about what some of her personal and professional goals are in her role as CEO. 

In the second half of our interview, we discuss diversity and inclusion in the market research industry (one of Lisa’s passions) and how Lisa being named CEO will help further this initiative. We also touch on the broader impact it will have on the market research industry.

This is a great interview with a leader in the market research industry!

You can connect with Lisa on LinkedIn.

If you haven’t already, give her blog about being named CEO a read here.

If you want to learn more about InnovateMR and Vision Suite, visit their website at https://www.innovatemr.com/.

Thanks for listening!

We hope to see you at Insights Marketing Day! Click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a special episode for you this week. We are joined by two special guests, both of whom will be part of Insights Marketing Day, coming up on September 29, 2021, in Chicago.

In our first interview, we are joined by Michelle Gansle, the Vice President of Global Strategic Insights at McDonald’s. We talk with her about her background and how it led her to her current role at McDonald’s. We then discuss her participation on the panel “Everything You Wanted to Know From a Corporate Researcher, But Were Afraid to Ask” at Insights Marketing Day. 

Michelle gives us a few tips for working with corporate researchers, as well as some advice to people who are trying to sell to her and other corporate researchers. She also talks about how they determine their research goals and priorities, and what they look for in a partner to help execute.

We then bring back the 4 P’s to learn a bit more about Michelle, including her proficiency in languages, her love of travel, as well as some of the board games she has gotten into since the pandemic started.

You can connect with Michelle on LinkedIn here.

In our second interview, we are joined by Sebastian Schuliaquer, the Global Brand Insights Director at Kellogg’s. Sebastian gives us his background, and how it has led him to his current role with Kellogg’s. He then discusses some of the questions he thinks he will get on the panel at “Everything You Wanted to Know From a Corporate Researcher But Were Afraid to Ask” at Insights Marketing Day. 

Sebastian also talks about some of the vendor pitches he has had given to him, and he gives some advice to others on what they should do (like learn about the client challenges) and shouldn’t do (like ask budget upfront). 

We then discuss the approach that Kellogg’s takes with their research, and how they help supply each market with insights to help them make decisions.

We switch gears and get to learn Sebastian a bit better. We learned that Sebastian knows how to surf, loves to cook, and he gives us a great hack involving Frosted Flakes, chocolate chips, and cold milk. (We have since tried it at the office and it has our stamp of approval!)

You can connect with Sebastian on LinkedIn here.

We hope to see you at Insights Marketing Day! Click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian talk about some of the latest market research news, and give a preview of the upcoming Insights Associations Great Lakes Chapter (GLC) Fall Conference coming up on September 8-10. 

The episode kicks off with the guys discussing the news that friend of the podcast, Lisa Wilding-Brown, being named the new CEO of InnovateMR. 

Next, the guys discuss DISQO’s new $85M capital increase through Series B funding. Brian Lamar talks about how the amount of money can help really accelerate DISQO’s plans.

Brian and Producer Brian then discuss the news that the UK plans to reform GDPR data rules post-Brexit. They talk about how this will probably further complicate the already complicated world of data privacy. They also both opine that they wished that the UK would just stick with GDPR.

In the last news story, the guys talk about Qualtric’s new Brand Impact Simulator.

In the second half of the podcast, Brian Lamar gives a preview of the upcoming GLC Fall Conference. He talks about the speakers and sessions, as well as the fact it is the last GLC conference.

There is still time to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to learn more.

Thanks for listening!

Want to come to see us at Insights Marketing Day, click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices