Intellicast

Welcome back to Intellicast! We have a great episode for you today! We are joined today by Mike Adamson, Digital Brand Strategist with Merkle. Also making a return is Andrew DeCilles.

The episode kicks off with Brian Lamar, Mike, and Andrew talking about Mike’s background and how he ended up a Digital Strategist with Merkle. They also cover a bit about what a “Digital Strategist” does.

The guys then chat about Merkle’s cookie-less audience targeting tool, Merkury, and the news that it had been added to ActionIQ. Mike gives us some background on the tool, and it leads to a discussion about how the data it derives will be crucial in the near future.

This actually leads us into a discussion about the Customer Journey Process. Mike starts off by letting us know what actually the process is, what goes into developing one, and how organizations/clients use it. They then discuss the role research plays in developing the customer journey process, both qualitative and quantitative.

Mike talks about how both methods of research are needed to ensure that the journey is well-rounded and does not have any gaps. He gives a couple of examples of how missing one of the components leads to problems.

Next, Mike discusses the approach Merkle takes when crafting customer journey processes for its clients. 

The guys then switch gears and bring back the 4 P’s. We learn Mike is a self-taught Blues harmonica player, what his favorite podcasts are, as well as his best fishing story!

If you ever had questions about the customer journey process, this is the episode for you!

 If you want to learn more about Merkury, Merkle’s cookie-less audience targeting tool, visit the website here.

If you want to learn more about Merkle and how they can help you improve your customer journey process, click here to visit their website.

You can connect with Mike Adamson on LinkedIn here.

Thanks for listening!

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to [email protected] or on Twitter at @Intellicast1.

Don’t forget to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register.

Want to come to see us at Insights Marketing Day, click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! Jason Inderhees returns for this news-filled episode. Apologies right up front, we had a slight audio issue with this episode.

The episode kicks off with the guys catching up a bit on some current events, then they jump right into the latest market research news. 

First off, they discuss the latest Dynata acquisition, and what the addition of inBrain means for their platform.

Next, the guys talk about the new partnership between ScreenEngine and Dstillery for a new audience targeting solution.

They then dive into the news that Nielsen is providing wearable devices to panel members to help improve their panel experience. Brian and Jason speculate on what it could mean for future advancement of integrating data from wearables, and Producer Brian has a million-dollar idea.

They then touch on news from Communicus, Toluna, and Momentive.

In our last news story, the guys talk about the new cannabis panel comprised of weed enthusiasts and gatekeepers launched by QuestionPro.

The guys then switch gears and Jason gives a quick recap of the Evolution of B2B Sample webinar he was a part of a couple of weeks back. If you missed it, you can watch the on-demand version here.

Thanks for listening!

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to [email protected] or on Twitter at @Intellicast1.

Don’t forget to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register.

Want to come to see us at Insights Marketing Day, click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We are joined but by not one, but two special guests this episode. Joining Brian Lamar and Producer Brian are Lynn Adelmund, VP of Market Research, and Laura Finkelstein, Senior Vice President, both of Trifecta Research.

The interview kicks off with Lynn and Laura giving Brian some details on their market research backgrounds. We learn that both are more market research generalists with experience in both qual and quant, similar to Brian.

Then Laura and Lynn talk with Brian about how they ended up at Trifecta Research, as well as some additional details about Trifecta. This includes the background on the name Trifecta, and how it ties into their approach to research.

We then switch gears and discuss with Lynn and Laura how the market research industry has evolved over their storied careers. This is a great discussion that gave Brian Lamar a new perspective.

We switch gears again and talk about Omnibus research. We start off by discussing how we are seeing more requests for this type of research, while Lynn and Laura counter with how efficient it has actually become rather and an increase. Laura gives a quick breakdown of what an omnibus is, which leads to some best practices organizations should be aware of if they are thinking of using the omnibus method for their research.

Finally, Lynn and Laura discuss Trifecta’s new B2B omnibus alternative solution. They give some details on how it works and how organizations can leverage it to gather awesome insights quickly.

You can learn more about Trifecta Research by visiting their website at https://trifectaresearch.com/.

You can connect with Laura on LinkedIn here, or by calling 877-521-7778.

You can connect with Lynn on LinkedIn here, or by calling 877.521.7778.

Thanks for listening!

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to [email protected] or on Twitter at @Intellicast1.

Don’t forget to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register.

Want to come to see us at Insights Marketing Day, click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a very special guest on today’s episode. Joining Brian Lamar and Producer Brian is Judith Passingham, the current Chair of the Professional Standards Committee for ESOMAR and one of the chief architects of the update to the Questions for Users & Buyers of Online Samples document.

The episode kicks off with Brian and Judith discussing Judith’s background in market research, and what led her to her current role with ESOMAR. They then turn their attention to the updated ESOMAR Questions for Users & Buyers of Online Samples (Formerly the ESOMAR 28, and now nicknamed the ESOMAR 37). They discuss the background on what the document is, and why it is used in market research.

They then discuss what led to the updates to the current document, and what some of the core changes are from the previous version. They also discuss how sample buyers should be using this document.

Finally, Judith and Brian highlight the Metrics section of the document, which is entirely new. They talk about what it explores, and how buyers should look at the metrics.

If you are a buyer of online sample, and ever had a question about the new ESOMAR guide, this is the episode you do not want to miss!

To download a copy of the ESOMAR Questions for Users & Buyers of Online Samples, click here.

Thanks for listening!

You can connect with Judith on LinkedIn here.

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to [email protected] or on Twitter at @Intellicast1.

Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati.

Want to come to see us at Insights Marketing Day, click here to register.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we give a recap of SampleCon 2021, cover some market research news, and discuss the Olympics.

Kicking off the episode, Brian Lamar and Producer Brian chat about the Olympics, the events they are most enjoying, and ones they don’t quite understand how they are sports. (We are looking at you Horse Dancing)

After offending equestrians everywhere, the guys jump into some market research news, starting with some funding news from Suzy. They touch on the first-half results from Ipsos, as well as the new cookie-less approach to ad tracking from Nielsen. Finally, the guys talk about the Insights Association’s IDEA Council, and the new inclusion toolkit they have released for market research firms.

In the second half of the interview, Mary Draper joins the guys to give us a recap of SampleCon 2021. Mary and Brian discuss the top 3 trends from the conference, as well as what Mary took away from it.

This is a great episode!

Thanks for listening!

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to [email protected] or on Twitter at @Intellicast1.

Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here. If you can’t make the live version, don’t worry! Register and we’ll send you the recording.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover all the latest market research news, go off on a couple of tangents, and talk polling.

Kicking off the episode, the guys talk about the upcoming (and last) Great Lakes Chapter of the Insights Association fall conference. Brian Lamar gives some high-level details on the changes that are being made to each chapter and why the Great Lakes Chapter is going away.

Next, the guys get into a lengthy discussion around a recent Politico article, and AAPOR report that it is based on, that talks that the experts don’t know why the 2020 polls were so off, especially at the state level. The guys discuss response bias, non-response bias, and some other items that they felt impacted the results. 

They then switch gears and dig into some of the recent market research news. First, they talk the news around some ownership changes, first at Cincinnati-based Garage Group, then at DJS Research in the UK.

They then touch on the news that Kantar completed its acquisition of Numerator. They give their thoughts on what they hope happens and comment on the speed at which the acquisition was completed.

Next, Brian and Brian talk about the latest news from PureSpectrum and a proposed data protection act.

The next story about a new panel focused on fast-moving consumer goods leads to a deep discussion about connected data, what researchers should have access to, and how people try to portray themselves versus their actual behavior.

If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to [email protected] or on Twitter at @Intellicast1.

Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati.

Thanks for listening!

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we have a special guest joining us - Dan Fleetwood, President of Research & Insights Platform at QuestionPro.

The episode kicks off with Dan sharing a bit about his background, how he got into market research, and what let him to QuestionPro.

Brian Lamar and Dan then jump into the main topic of today’s podcast: Communities in market research. Dan discusses some of the challenges both the industry and clients are currently facing in the current environment. Dan also discusses some of the challenges providers are facing, and how to best educate clients to make sure they are getting the results they are looking for.

Brian and Dan also debate the pros and cons of branded versus unbranded communities, and when each is better for a client. They also touch on how the opinions on communities have shifted in the marketplace.

Dan also gives us some best practices for starting and running a community. It is great info for anyone looking to start one.

We switch gears for the second half of the interview and learn more about Dan with our latest round of the 4 P’s. We learn about Dan’s hidden talent, some of his favorite podcasts, and much more!

Thanks for listening!

If you want to learn more about QuestionPro, visit their website here.

You can connect with Dan on LinkedIn here.

You can also watch Live with Dan on LinkedIn here.

Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here.

If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, EMI’s Network Quality Officer, Mary Draper, joins Brian Lamar and Producer Brian to give us a preview of SampleCon 2021.

The episode kicks off with the three speculating on what it will be like since this will be the first in-person market research conference since the pandemic started. 

Then Brian and Mary discuss the line-up of speakers and Mary discusses what sessions she is most looking forward to. 

Some sessions Mary is looking forward to include:

·       Talent & The Insights Industry - Led by Katie Gross | Suzy

·       Future Proofing the Industry | Sima Vasa (Paradigm Sample), Mario Carrasco (ThinkNow), Rebecca Brooks (Alter Agents), Patrick Comer (Lucid), Bob Fawson (Dynata)

·       The Supply & Demand Landscape | Sandy Casey (Innovate), Corey Julseth (JD Power), Bob Fawson (Dynata), Aaron Platshon (Tap Research), Matt Hynes (Cint)

If you are in the Los Angeles area (or not), there is still time to sign-up to attend SampleCon next week from July 12-14 in Pasadena. Click here to get the details.

Thanks for listening!

Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here.

If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! We have a fully loaded news episode for you today. Kicking off the episode, Brian Lamar and Producer Brian talk about an incident with Brian Lamar at his other job as a township trustee.

After some jokes about Brian getting visited by the FBI (if you are familiar with Cincinnati city politics, you understand), the guys jump into a boatload of market research news. 

The first few stories the guys discuss all deal with SurveyMonkey, including their new launch as Momentive, their new CFO, and their new AI-based audience targeting solution.

Next, the guys discuss the new unicorn valuation of Morning Consult, and what it means to the industry, Toluna’s launch of a new enterprise insights subscription, a new panel created by NORC and AARP, and a recent acquisition by Sermo.

The next story about a recent acquisition made by consumer insights platform, DISQO, leads to a lengthy discussion about the trend in market research in combining first-party and third-party data. Brian and Producer Brian discuss where the trend is going and how the other larger trend with the rise of data privacy and consumers wanting to control their data play with each other.

After the data discussion, the guys touch on Sprinklr’s IPO announcement, Research Defender adding another client integrating their data quality tools, and Alida’s new financing to fund their aggressive growth strategy.

In our final story, we wish friend of the podcast, Andrew McKinney, congratulations on his new role as the Director of Marketing and Strategic Accounts at the Insights Association.

Thanks for listening!

Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here.

If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! It’s been a while, but we are back with a new episode and a returning guest! Joining Brian Lamar and Producer Brian today is now a three-time guest, Arundati Dandapani of The Canadian Research Insight Council (CRIC) and the Certified Analytics and Insights Professionals of Canada.

Arundati joins the guys to give a preview of the upcoming CRIC webinar, The role of insights in knowledge management, data quality, and data diversity, coming up on June 30th at 12:00 PM EDT. 

Arundati gives the guys some background on why the CRIC decided to hold the webinar on this topic, as well as some of the influences for her, and some of the overarching industry questions she is hoping this webinar can answer. 

She and Brian then discuss the panel of presenters Arundati has lined up for the webinar (Or as she calls them the “A B C’s of data quality), including our own Brian Lamar! Joining Brian on the panel will be Andrew Granville, Chief Research Officer of Maru/Matchbox, and Crispin Beale, Senior Strategic Advisor for mTab.

Each presenter will tackle the topic from different angles, including:

·       How data diversity fuels the insights engine as data quality intersects with the quality of insights and their resulting actions to yield impact and change for organizations

·       A deep dive into the industry benchmarks for managing sample quality when using blended samples to maximize data quality

·       Tracing the origins and implications of intelligence capital for success post the pandemic

This is bound to be a very informative and interesting webinar!

You can register for free by visiting: https://www.canadianresearchinsightscouncil.ca/events/the-role-of-insights-in-knowledge-management-data-quality-and-data-diversity/

You can check out Crispin’s article, The Five Essential Keys to Raising Intelligence Capital, which was featured in the Foresight blog here.

If you want to check out past editions of the Foresight Blog, you can do so here.

Thanks for listening!

Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here.

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices