Intellicast

Intellicast

By EMI Research SolutionsBusiness
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Intellicast episodes

  • Data Quality Trends and MR Acquisitions

    Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined by Andrew DeCilles, Vice President of Client Services at EMI.

    The episode kicks off with the guys talking about the plague of Cicadas that are impacting Southwest Ohio right now, and the levels it is hitting each of the areas they live. 

    Then the guys jump into a deep discussion on some of the data quality trends that are currently impacting the quantitative market research industry. They discuss how the surges and lulls in demand created issues for recruiting budgets, and how that has led to quality problems impacting nearly all panels right now. They also touch on feasibility issues impacting the industry and how changes in the market have led to projects that maybe a year ago were easy or had good feasibility are now becoming hard to complete and vendors are coming back with feasibility much lower than they estimated just 6 months ago.

    In the second half of the episode, Brian, Andrew, and Producer Brian dig into the latest market research news. They start off by discussing the results of a new study by Havas that found more than 70% of consumers have little faith that brands will deliver on their promises. This leads to a lively discussion on what potential causes can be, and their potential impact on brands and others.

    In the next few items, the guys talk about Sima Vasa joining the US Advisory Board of Australian market research technology platform Glow, to support its North American expansion plans, as Measure Protocol’s new StoreFront solution for consumer behavioral data.

    Next, Andrew and the guys discuss Cint’s recent acquisition of GapFish, and they postulate what the reason may have been for the acquisition.

    Finally, the guys discuss Escalent’s acquisition of Grail Insights, and what it means for them.

    Thanks for listening!

    If you want to register for the upcoming Insights Association townhall, Data Quality: Combatting New Threats, click here.

    Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here.

    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy!

    Want to catch up on our blogs? Click here.

    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

    Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min
  • Return to the Office and MR News

    Welcome back to Intellicast! Today’s episode starts off with an announcement from Brian Lamar and Producer Brian that Intellicast is now part of C-Suite Radio!

    Producer Brian gives a bit of background on what C-Suite is and what is means for the podcast going forward.

    The guys then jump into a discussion on returning to the office and being there on a regular basis starting in June. They discuss how it will be a bit of an adjustment since they both have been working from home since the start of the pandemic, but how the return is different and more flexible. 

    Next, the guys talk about two different news items from SampleCon. First, that they will be holding SampleCon in-person July 12-14 in Pasadena, CA. Brian and Brian reminisce about when it was initially announced and how they both thought it was a big gamble given the state of affairs at that time. They are both glad they were wrong, and the gamble is going to pay off.

    Next, Brian Lamar talks about the fundraising initiative SampleCon started called, The Heart of Insights: India Initiative, to help raise funds to purchase oxygen condensers for India to assist with the ongoing COVID crisis there. Brian gives some details on how the whole thing came together and the results so far.

    The guys then switch gears and dive into some market research news, starting with the new partnership between HubUX and FastFocus.

    The guys also touch on the new ESOMAR study around the buyers and users of insights, new analysis from Data For Progress that showed a polling bias due to an overrepresentation of liberal voters, and DISQO’s new ad effectiveness report.

    Thanks for listening!

    If you want to learn more about The Heart of Insights: India Initiative, click here.

    Interested in attending SampleCon in-person? Click here to register.

    Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here.

    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy!

    Want to catch up on our blogs? Click here.

    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

    Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
  • S4E18 – Building a Diversity and Inclusion Team
    Welcome back to Intellicast! We have a bit of a different episode for you today. Angelica Jump from our team joins Brian Lamar and Producer Brian to talk about building a diversity and inclusion team at EMI.
    The episode kicks off with Angelica and the guys talking about why diversity is important to her, and what led her to get involved and want to lead this effort at EMI. Angelica talks about her background and how that has led her to be passionate about diversity.
    Angelica then tells the story of how EMI’s diversity team get its start, and how she went about gaining support and advice to build it from the ground up. Angelica talks about getting buy-in from executives, and how that helps get the support needed to make changes.
    Brian and Angelica then talk about the activities the Diversity team has done this year, as well as some of the additional activities it has upcoming.
    The conversation takes a small detour when Brian talks about the new Minority Access Partnership Program (MAPP) that EMI is a part of with Burke, Directions Research, and MarketVision. He gives some quick details of the new program and hints at a few things to come.
    You can read the press release about it here: https://www.prnewswire.com/news-releases/cincinnati-marketing-research-and-insight-firms-partner-on-new-internship-program-to-promote-greater-diversity-in-the-industry-301268277.html
    Thanks for listening!
    Want to register for our upcoming webinar, Data Quality and the Research Process: Ensuring Insights Integrity, on May 26 at 2:0 PM EDT? Click here: https://us02web.zoom.us/webinar/register/8616203113098/WN_rBmn4GzgTh2eg1efzqknyw
    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/
    Want to catch up on our blogs? Click here: https://emi-rs.com/blog/
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/
    Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
  • S4E17 – Insights as a Service (IaaS)
    Welcome back to Intellicast! The guys have another great episode for you this week.
    Starting off, Brian Lamar and Producer Brian discuss the news that Kroger plans on testing drone delivery in Centerville, and how they feel about it.
    Next, they dive into the latest market research news. In the first story, the guys discuss the new umbrella company of Confirmit and FocusVision, Forsta. Brian talks about the meaning behind the name, while Producer Brian talks about the brand equity they were able to maintain by continuing to operate the individual brands.
    In the second story, the guys talk about Ipsos’ latest earnings report, and what it means for the overall industry. They also talk about the recent announcement that Alexis Nasard, the CEO of Kantar, is stepping down after only 4 months on the job.
    In what seems to be an ongoing topic over the last couple of episodes, the guys talk about the latest news to come from Numerator about a new omnichannel market share measurement system.
    In the next story, Brian and Producer Brian discuss the latest ruling from the US Supreme Court on autodialers, and the impact it will have on market research.
    In the final couple of stories, the guys discuss Lucid’s new partnership with The Trade Desk, and PureSpectrum’s acquisition of Instant Insights from UpWave.
    Enjoy!
    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/
    Want to catch up on our blogs? Click here: https://emi-rs.com/blog/
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/
    Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 min
  • S4E16 - The Laundry Guy, Venture Capital, and Consumer Confidence
    Welcome back to Intellicast! In today’s news-heavy episode, Brian Lamar and Producer Brian discuss the latest market research industry news and happenings.
    Before they jump into the news, Producer Brian goes on a bit of a rant about a new TV show he saw a promo for called The Laundry Guy, and honestly couldn’t believe it. This leads to a deeper discussion about no longer having any new ideas for TV shows.
    The guys then jump into some market research news, starting with SurveyMonkey’s newly launched brand and industry trackers.
    Next, the guys cover a couple of stories from YouGov. First, a new report from YouGov and The Centre for Economics and Business Research found that UK consumer confidence has reached its highest levels since August of 2018. This led to a discussion on how this data can be correlated to the US and other areas. Second, is YouGov’s new opt-in, cross-device tracker, and data marketplace.
    The guys then discuss a new report from the Institute of Practitioners in Advertising about how market research budgets’ decline has slowed. They tie this back to the previous story and the impact on the industry.
    Brian and Brian then dive into the big acquisition news of Kantar purchasing Numerator for $1.5 billion. They talk about what they hope to see come out of this acquisition.
    In the last couple of stories, the guys touch on SampleChain’s rebrand to Research Defender, PureSpectrum’s newly raised venture capital, and the new farmer panel from Alligator and FieldMouse.
    Enjoy!
    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/
    Want to catch up on our blogs? Click here: https://emi-rs.com/blog/
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/
    Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 min
  • S4E15 - A Conversation on Data Quality with Dan Fletcher and Chuck Miller
    Welcome back to Intellicast! We have another great episode for you this week. We continue our ongoing discussion on data quality; this time we have Dan Fletcher of Research Defender (formerly SampleChain) and Chuck Miller of DM2.
    The episode kicks off with a discussion with the guys about the trends they see in the industry around data quality. This covers everything from the shifts in the supply they were seeing over the back half of last year and even in Q1 of 2021 to the increase of data available to help identify potential fraud.
    This also leads to a discussion of some of the best practices for survey design for mobile devices and what some of the myths versus reality are in terms of best practices.
    The conversation then turns to where Dan and the team at Research Defender are currently seeing an uptick in fraud traffic come from.
    The guys then switch gears and discuss the impact Google eliminating third-party cookies will have on combating fraud. Dan talks about how it will be one less variable they will be able to use to identify fraud, but that Research Defender had already put their focus beyond cookies, so it will impact them less.
    The three then talk about a recent article that Bonnie Breslauer of DISQO wrote titled Market Research Fraud is on the Rise – Let’s Conquer It Together, and how vital collaboration in the industry is to combat fraud. (You can read the full article here: https://www.greenbook.org/mr/insights/market-research-fraud-is-on-the-rise-lets-conquer-it-together/) They talk about innovating new fraud defenses and how while collaboration has increased, more is needed.
    Thanks for listening!
    You can learn more about Research Defender here: https://researchdefender.com/
    You can connect with Dan on LinkedIn (https://www.linkedin.com/in/danielpfletcher/) or by email at [email protected].
    You can connect with Chuck by email at [email protected].
    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/
    Want to catch up on our blogs? Click here: https://emi-rs.com/blog/
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/
    Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
  • S4E14 – A Great Chat with Lisa Wilding-Brown of InnovateMR
    Welcome back to Intellicast! We have a great guest this week – Lisa Wilding Brown, Chief Research Officer of InnovateMR and newly elected ESOMAR Council member (among her many other titles).
    Kicking off the episode, Lisa and the guys discuss the recent ResTech conference that was held a couple of weeks back, and what it means for the market research industry. They dig deep into how the new branding can really help open up new investment into the industry.
    In the second topic, they discuss the newly announced combined leadership team for Confirmit/FocusVision. Brian and Lisa give perspective around the impact on market research, while Producer Brian talks about the business impact for the employees at both organizations.
    This leads into a deep discussion around the use of demographics and how they shouldn’t be used as a sole segmentation tool, but in coordination with attitudes, behaviors, and other resources to better segment audiences. Lisa talks about her hope to see how we ask demographics evolve, especially with the changes over the last couple of years with how people identify themselves.
    The demographics conversation leads into a talk about the Multicultural Insights Collective, and the works she has been doing with them to better diversity within Market Research.
    In the second half of the episode, the guys switch gears and get to know Lisa a bit better. We talk about how Lisa is able to not only get involved in so many different organizations and causes, but how she makes time for it all along with making time for her family and her role at Innovate. Lisa talks about the importance of work-life balance, calendar discipline, and not being afraid to say no.
    Next, the guys learn about what’s new at Innovate, including their new agile research platform Vision Suite. Lisa gives us background on the thinking behind what went into building the platform and how they got it launched. Lisa also talks about how it ties back to Innovate’s overall tag line.
    In the final segment of the episode, Brian asks Lisa her opinion on where the future of sample is going.
    This is just a small portion of what we covered with Lisa!
    We hope you enjoy!
    You can connect with Lisa by email at [email protected] or on LinkedIn here: https://www.linkedin.com/in/lisawildingbrown/
    You can learn more about Innovate and their new agile insights platform, Vision Suite, here.
    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/
    Want to catch up on our blogs? Click here: https://emi-rs.com/blog/
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/
    Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 hr 3 min
  • S4E13 - April Fool's Pranks and Third-Party Cookie Replacements
    Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian talk the latest market research news, a deep dive into Google’s proposed replacement for third-party cookies, and the April Fool’s prank they played on the rest of the company at the most recent company meeting.
    Kicking the episode off, Brian Lamar and Producer Brian talk about the recent April Fool’s prank they played at the last EMI company meeting. It included items like selling Intellicast and partnering with other firms to sell banner ads on the website. You’ll have to listen to get a full appreciation of it.
    Next, the guys move onto some market research news. First, they discuss the latest acquisition by Schlesinger. They then discuss the new A(i)LIVE market segmentation tool launched by Hall and Partners.
    The third story they touch on leads to a deeper discussion about implications for not only market research, but the sample industry itself. Brian and Producer Brian discuss the announcement that Google is testing Federated Learning Cohorts as a potential replacement for third-party cookies.
    In the last couple of stories, the guys give a shout-out to friend of the podcast Arundati Dandapani for her recent appointments, as well as a quick discussion of the newly announced Decision Analyst and DISQO partnership.
    See you all next week!
    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/
    Want to catch up on our blogs? Click here: https://emi-rs.com/blog/
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/
    Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    24 min
  • Intellicast S4E12-- ESOMAR 28 and Election Updates, MRX Branding, and More!
    Welcome back to Intellicast! We have a great episode for you.
    On this episode, Brian Lamar and Producer Brian discuss the latest happenings in the market research industry, including news and some recent opinion articles.
    Kicking off the episode, the guys talk about a couple current events, like when they will be able to schedule their COVID-19 vaccinations.
    They then talk about how Producer Brian could best explain his job to a group of 6-year-olds during an upcoming career day at his daughter’s school.
    They then switch gears and talk about 2 recent events coming from ESOMAR. The first is a new update to their Questions To Help Online Sample Buyers, formerly known as the ESOMAR 28. They touch on the differences in the new document from the old one, and how it is a great update given how much the sample industry has changed over the last 9 years.
    In the second ESOMAR news story, they talk about the results of the recent ESOMAR council elections, including the new President, Kristen Luck, and council member Lisa Wilding Brown.
    Thanks for listening!
    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: emi-rs.com/the-sample-landscape/
    Want to catch up on our blogs? Click here: emi-rs.com/blog/
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: emi-rs.com/resources/
    Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min
  • S4E11 - New Products, New Partnerships
    Welcome back to Intellicast! On today’s episode, Jason Inderhees joins Brian Lamar and Producer Brian to discuss all the latest market research news.
    Kicking the episode off, the guys talk about a recent video by Lisa Wilding Brown on Bob Lederer’s podcast responding to an article by Grey Matter. They guys were happy to see Lisa standing up for the sample industry and talked about how this type of lobbying is needed. You can get more details here: https://www.linkedin.com/posts/lisawildingbrown_response-to-more-dirty-secrets-of-online-activity-6770749885919625217-eIU-
    Next, the guys talk about InnovateMR’s new service, VisionSuite, and its various components. They then turn their attention to Imperium’s new automated respondent score called, QualityScore. Jason talks about the large number of new respondent or quality metrics that have launched recently, and how they all seem to have “score” in their name. He voices his concern that there it will be difficult from a client's perspective to understand the quality because all the scores are different.
    In the next segment, we had a listener submission for our ongoing talks about company names with a unique spelling. The company this time around is Vypr.
    Next, the guys talk about Ipsos’s 2020 results. While they reported a decline in revenue for the full year, they did see revenue growth in Q4. They guys find that this is another factor showing the recovery of the industry from 2020.
    In the last couple of stories, the guys talk about Annie Pettit’s new role with E2E Research and the new partnership between DISQO and Research Results.
    Finally, the guys talk about the new conference that Patrick Comer has launched in New Orleans, called the ResTech conference. You can find more details here: https://www.noew.org/event/6d45431e-0aef-41c8-b8ac-9ec3f7c1d5b1/websitePage:b382ffdd-b42e-499e-8cf7-22ebb1a1a484?RefId=ResTech%20Landing%20Page
    Thanks for listening!
    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/
    Want to catch up on our blogs? Click here: https://emi-rs.com/blog/
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/
    Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min

About Intellicast

From the publisher's feed

Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals.