Intellicast

We have a special episode of Intellicast for you this week! Brian Lamar is joined by not one, but two special guests. Joining him in the co-host seat for this episode is Mary Draper, Senior Research Manager and Network Quality Officer for EMI. They are also joined by Shannon Frazier, Sample Manager for Directions Research.

The three of them were all in Atlanta last week for SampleCon and the conference is the main topic of discussion among the three of them. They start with a discussion on some of the key themes of the conference this year, including specific presentations they liked. They cover topics like data quality, blockchain and the state of the industry.

It is a great conversation because not only do you get it from a sample supplier and buyer perspective, but also from the perspective of long-time SampleCon attendees and a first-time attendee.

The group then talks about what they would like to see at future SampleCons, both in terms of content and actions.

Then the show switches gears. Brian gives us a new rant about conference badges and lanyards that I think everyone can relate to.

In the final 15 minutes of the episode, Shannon and Mary discuss their shared affection for Publix, including that Mary drives to the closest location to Cincinnati to get Thanksgiving groceries. They then discuss the pitstop they took with Brian and Mike Herrel of Directions on their way to the Atlanta airport. The stop may have converted Brian to a believer.

Brian had the recorder handy during the trip and was able to capture some of it.

This is a great episode you don’t want to miss!

You can connect with Shannon Frazier on LinkedIn here: https://www.linkedin.com/in/shafrazier/

You can connect with Mary Draper on LinkedIn here: https://www.linkedin.com/in/marydraper/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! This week Brian Lamar and Producer Brian sit down to discuss the latest market research news, the start of conference season, and have a conversation with EMI’s intern on what she is learning about market research in school and how it compares to her learnings on the job.

Kicking off the episode, Brian and Producer Brian discuss the sudden passing of Kobe Bryant, his daughter, and the 7 others from the helicopter crash, and give some thoughts on how it has impacted them and some of their memories of Kobe.

They then switch gears and discuss (what seems should be a new segment) the latest news about the number of personal data breaches reported in the EU since GDPR went live. You can get the full story here (https://www.research-live.com/article/news/160000data-breaches-reported-under-gdpr/id/5064272)

They then discuss the start of conference season, with Brian Lamar giving his recap from his trip to Miami for the Insight Association Great Lakes Chapter’s Winter Meeting. Check out the two blogs he wrote about it, one on the overall event and one on a portion of the conference he was especially proud of(Visit www.emi-rs.com/blog to read them). You can also learn about the Underground Agency here (https://undergroundagency.com/)

Brian then gives his preview of SampleCon, taking place in Atlanta on February 3-5.

In the final segment of the episode, Brian talks with Emma, our intern here at EMI, on what she is learning about in her market research classes, and how it compares to some of the on-the-job things she’s learned over her time at EMI.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this week’s episode, Jason Inderhees joined Brian Lamar and Producer Brian as guest co-host.

The guys kick off the episode discussing some current events, including some Joe Burrow and Bengals talk, as well as the Houston Astro cheating scandal.

They then discuss PureSpectrum’s announcement of their new respondent scoring system, PureScore. You can find more about the announcement here. (http://www.mrweb.com/drno/news29163.htm)

While many people have put out their predictions for 2020 (including us), Brian and Jason take some time this episode to dive into some of the predictions that Greenbook put out a couple of weeks back. They touch about 10 of the ones they found the most interesting, and give their opinions.

We then get to know more about Jason, having him go through the 4 P’s. He even came prepared with a few new P’s for us!

This is an interesting episode that won’t disappoint!

Come out and see Brian Lamar, Tony Brown, Mary Draper and Mike Holmes in Atlanta at SampleCon next week. Not registered? You still have time! Visit here: https://samplecon.com/samplecon2020-atlanta/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this week’s episode, Brian Lamar is joined by Producer Brian to talk about the latest in the market research industry, some current events, the latest thing they are watching.

The episode kicks off with a discussion about the latest market research news, including the launch of Oasis Intelligence, a new cannabis insights firm in Los Angeles (http://www.mrweb.com/drno/news29131.htm), Measure Protocol’s latest hire (http://www.mrweb.com/drno/news29148.htm), and the latest privacy announcement made by Google (https://www.research-live.com/article/news/google-announces-privacy-changes/id/5063872).

The guys then switch gears with a new segment where they are discussing the latest thing they are watching, including the Bachelor, The Witcher, and more.

Finally, Brian Lamar gives his preview of the Insights Association GLC Winter Meeting coming up later this week in Miami. He talks about some of the activities that are planned, some of the speakers he is looking forward to and more!

We’d love your feedback!

Brian Lamar, Tony Brown, and a couple of others from EMI will be in Atlanta for SampleCon from February 3-5. You still have time to register, visit here: https://samplecon.com/samplecon2020-atlanta/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to season 3 of Intellicast! Kicking off the episode, Brian makes a couple of big announcements regarding the future of both Intellicast and Poll Party.

After the announcements, he and Producer Brian are joined by special guest host, Tony Brown. Tony joins to discuss the latest market research news, including Facebook’s latest fine for data misuse, which leads to a bigger conversation around data privacy and people are going to view it, especially with new legislation like CCPA coming into effect.

The guys also discuss the news of Sir Martin Sorrell speaking at the upcoming Insights Association CEO Summit in Miami.

They also discuss the recently announced large investment Dynata and Medicys Ltd. made in sample blockchain specialist, Measure Protocol, and whether 2020 is the year we see large strides in the practical application of blockchain in the sample industry.

After the discussion of the industry news, we switch gears and have Tony answer the 4 P’s to get to know him better.

This is a great episode you don’t want to miss!

Brian will be heading to Miami for the Insights Association Great Lakes Chapter Winter Conference, from January 22 to January 24. You can register here: https://www.insightsassociation.org/event/great-lakes-chapter-2020-winter-conference

Both Brian and Tony will be in Atlanta, February 3-5, for SampleCon. You can register to attend here: https://samplecon.com/samplecon2020-atlanta/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to season 3 of Intellicast! Kicking off the episode, Brian makes a couple of big announcements regarding the future of both Intellicast and Poll Party.

After the announcements, he and Producer Brian are joined by special guest host, Tony Brown. Tony joins to discuss the latest market research news, including Facebook’s latest fine for data misuse, which leads to a bigger conversation around data privacy and people are going to view it, especially with new legislation like CCPA coming into effect.

The guys also discuss the news of Sir Martin Sorrell speaking at the upcoming Insights Association CEO Summit in Miami.

They also discuss the recently announced large investment Dynata and Medicys Ltd. made in sample blockchain specialist, Measure Protocol, and whether 2020 is the year we see large strides in the practical application of blockchain in the sample industry.

After the discussion of the industry news, we switch gears and have Tony answer the 4 P’s to get to know him better.

This is a great episode you don’t want to miss!

Brian will be heading to Miami for the Insights Association Great Lakes Chapter Winter Conference, from January 22 to January 24. You can register here: https://www.insightsassociation.org/event/great-lakes-chapter-2020-winter-conference

Both Brian and Tony will be in Atlanta, February 3-5, for SampleCon. You can register to attend here: https://samplecon.com/samplecon2020-atlanta/

And we’re back with part 2 of the Best of 2019! In this episode, Adam and Brian revisit interviews with Andrew Cannon of GRBN, David Butler of Pure Spectrum, Ted Waz of The Opinion Economy, and Roddy Knowles of Alpha.

In Andrew’s interview, he chats with Adam and Brian about how he got started in market research, how he started GRBN, and he gave us a preview of his 2019 SampleCon presentation!

The guys are then joined by David Butler! David talks about his start in market research as well as his recent promotion at Pure Spectrum. They also take some time to discuss the announcement video that Pure Spectrum released in April about their new Mars panel.

Ted Waz chats about his start in market research and what led him to start The Opinion Economy. They discuss the evolution of blockchain, and his perspective of the market research industry based on the recent string of mergers, acquisitions, and investments, and what he expects going forward.

In the final interview, the guys welcome back Roddy “Hot Rod” Knowles. They discuss how Roddy got his start in market research and how it led him to his new job at Alpha, as well as a sneak peak at what Alpha does. Roddy gives his insight on where he thinks the industry is going and touches on his involvement with the Southeast Chapter of the Insights Association. The interview ends on a fun note when Adam and Roddy play musical bingo to see if Adam can guess Roddy’s taste in music.

This episode is full of some great interviews and great insight into market research in 2019 and ideas for the future. See everyone in 2020!

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Holidays! In this series we are going to be revisiting some of our favorite interviews from this year. This episode includes interviews with Rachel Alltmont of SampleCon, Thania Farrar of Burke, and Priscilla McKinney of Little Bird Marketing.

In Rachel’s interview, she gives a preview of the upcoming SampleCon conference, and touches on gamification, respondent experience, global conversations, and new additions to the SampleCon board. This is a great preview for Samplecon 2020 coming up in February!

Thania chats with Brian about how she got her start in market research and her new role at Burke as Senior Vice President of Client Service. She also discusses her role as leader of the Cincinnati chapter of Women in Research (WIRe) and the upcoming goals she has for the chapter. She also gives a preview of the Cocktails and Networking event at MRMW. This episode also includes a new Mount Rushmore and Thania reveals her hidden talent.

The guys also get to chat with Priscilla McKinney who tells them about her start in market research and what led her to start Little Bird Marketing. She talks about her podcast, Ponderings from the Perch, her taste in music, a book she would recommend, and her hidden talent. This episode also features a Mount Rushmore of museums!

Part 1 of the “Best of Intellicast 2019” series is a great episode to catch you up on a few of the great interviews from this year. Stay tuned for Part 2 next week!

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Adam and Brian are back from their travels and have a jam-packed episode.

Kicking things off, the guys dig into the latest market research news, including Measure Protocol and Kantar Profiles winning at the MRS/ASC Awards, Kantar launching Express Surveys on Kantar Marketplace, and the biggest news of the week, Melanie Courtright being named CEO of the Insights Association.

The guys then give a recap of their travels. Adam starts off by giving us a recap of the DIY Conference he attended in New York last week, and what he took away from it. Brian then gives a recap of the Future of Insights Summit at UGA he spoke at last week in Athens, GA. (Check out our 3-part speaker series of this event: Part 1, Part 2, Part 3)

The guys then switch gears and discuss the upcoming new privacy legislation, The California Consumer Protection Act, scheduled to take effect at the beginning of the new year. They talk about the potential implications to market research and touch on where organizations should go to find more info.

The guys then do 2 new Christmas-themed Mount Rushmores. First up, a Mount Rushmore of Christmas Movies. (There are some classics on their lists). Second is a Mount Rushmore of Christmas Songs.

Get yourself ready for the holidays and enjoy!

SampleCon 2020 is in Atlanta this year. Visit their website ( https://samplecon.com/samplecon2020-atlanta/)and get registered.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the Poll Party! Kicking off this week’s episode, Adam and Rory discuss the recent announcements that have changed the Democratic Primary field, including Kamala Harris dropping out and Michael Bloomberg entering.

They also review a couple of new national polls on the Democratic field, the first from Taubman (https://watson.brown.edu/taubman/files/taubman/imce/taubman_national_f2019 %281%29.pdf) and the second from Politico/Morning Consult (https://www.realclearpolitics.com/epolls/2020/president/us/2020_democratic_presidential_nomination-6730.html). A big topic of conversation is comparing the 2 polls, and why they are should different results, and the different methodologies used for each. Rory and Adam look at the Politico polling tracking over time, and how polls should be looked at over a longer period of time to look for trends rather than a spot in time, similar to tracking studies for brands.

In the next segment, Rory gives us an impeachment polling update, looking at the summaries provided by the Washington Post (https://www.washingtonpost.com/politics/2019/12/03/americans-are-split-impeachment-just-like-they-were-before-public-hearings/), specifically how the results differ among Independents and in swing states.

Since we are deep into the holiday shopping season, this week’s poll of the week hits on topic. Rory talks about a recent Harris Poll / Open X Survey about Online Shopping at Work. (https://www.fastcompany.com/90408181/you-shop-online-at-work-we-all-know-it-and-this-research-proves-it) (Editor’s Note: Rory got alittle worried about revealing her shopping habits since her boss was sitting across the table from her.)

Finally, in this week’s Quiz of the Week, Adam and Rory find out what their inner holiday is. Hint – They are the same. You can find out yours here: https://www.buzzfeed.com/lthorn2332/whatas-your-inner-holiday-7pi7xrp5zt.

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at [email protected], text us, or leave us a voicemail at 312-620-7187.

Learn more about your ad choices. Visit megaphone.fm/adchoices