Intellicast

Are you ready for a new episode of Poll Party? We have a jammed-packed episode this week! The episode starts off a Democratic primary update, specifically the latest Monmouth poll (https://news.yahoo.com/buttigieg-rises-iowa-lead-democratic-185005984.html) that has Mayor Pete leading the pack in Iowa with 22%.

Adam and Rory then switch gears and discuss a recent article from Knowable Magazine (https://www.knowablemagazine.org/article/society/2019/election-polls-arent-broken-they-still-cant-predict-future) that talks about how election polls aren’t broken, but shouldn’t be the end-all in predicting an election. The article discusses how close races, swing voters, skewed sample, and other factors come into play. It also discusses the move to a hybrid poling approach, the same approach that we have discussed in previous episodes, and was a main topic at this year’s AAPOR conference.

We then get into a topic that is close to our resident Kentuckian, Adam, the Kentucky Governor’s race and how the polls compared to the results. They discuss the latest poll conducted by Trafalgar a few days prior to the election that had Matt Bevin up 5 points with likely voters, but that the election results were within the margin of error. They also touch on some of the exiting polling conducted by CKEP (https://informationknoll.files.wordpress.com/2019/11/ckep-survey-topline-results.pdf) that found Bashear had majorities with minorities, women, educated voters, as well as getting 16% of Republican voters. (Update: Matt Bevin conceded the election after we recorded this.)

In this week’s poll of the week, Rory tees up a recent Gallup poll (https://news.gallup.com/poll/268160/local-news-media-considered-less-biased-national-news.aspx?utm_source=dlvr.it&utm_medium=twitter&utm_campaign=syndication) on American’s trust in media and perceived bias in the news. They talk about some of the results, including that local news is perceived less bias, and they speculate on why that might be.

Finally, in the quiz of the week, we delve into the world of Mean Girls and find out which “Plastic” Rory and Adam are. You can take the quiz here (https://www.buzzfeed.com/miaanoceraa/we-can-determine-which-plastic-you-are-based-on-th-46chf6b00z)

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at [email protected], text us, or leave us a voicemail at 312-620-7187.

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Welcome back! We have a very special episode of Intellicast for you this week. Joining us for his second appearance (If you know the first – you are a loyal listener!) is good friend of the podcast, and new Head of Research at Alpha, Roddy Knowles.

The guys discuss how Roddy got his start in market research, and how it led it to his new job at Alpha. Roddy also gives us some details on what Alpha does. We also get into a discussion on where Roddy thinks the industry is going, especially in the area of speed to insights.

The guys then discuss Roddy’s involvement in industry associations, including the Southeast Chapter of the Insights Association, and how he makes time for it with his busy schedule.

Then it is time for some fun. Adam plays music bingo with Roddy to see if he can guess his musical tastes. We then get a great book recommendation and find out Roddy’s hidden talent.

Finally, instead of a Mount Rushmore, we get a great list of Everglades from Roddy on the worst survey question types.

You can connect with Roddy on LinkedIn (https://www.linkedin.com/in/roddyknowles/), or on Twitter at @RoddyKnowles. To learn more about Alpha, visit their website (https://alphahq.com/).

Prior to the interview, Adam and Brian touch on the latest market research news, including new insights platforms launched by Maru and Ipsos, as well as the news on Nielsen’s plan to split into two businesses.

This is a great episode!

Don’t forget to check out our special Future of Insights Summit Speaker Series! You also still have time to register for The Future of Insights Summit in Athens, GA, coming up December 5-6. Visit their website to learn more and to register.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

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Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019.

In part 3 of this series, we are joined by another pair of special guests. First up, is Remy Denton, Director of Research for SKIM. Remy starts off telling the guys how she got her start in market research. She then lets us in on some of the cool things she is working on at SKIM.

Adam and Brian then talk to her about being named to Greenbook’s Future’s List this year, and what it means to her.

The conversation then turns towards the upcoming Future of Insights Summit. Remy gives us a preview of her presentation “(Woman vs. Machine – Human vs. AI Experiment”. She and Brian also discuss if there are any nerves going into the conference, especially since it is with a lot of peers who graduated from the MMR program.

We then get to know Remy more personally, including some of her musical preferences, a great book recommendation, her hidden talent, and a new Mount Rushmore!

You can see Remy on The Future of Insights Summit, or connect with her on LinkedIn (https://www.linkedin.com/in/remyldenton)

In our final speaker interview of the series, Adam interviews Brian. They talk about Brian’s background, and how it led him to EMI. They also touch on how Brian is a bit nervous to speak at the Future of Insights Summit because many of the attendees and other speakers are past classmates, colleagues, former mentors, and mentees. Brian then gives a preview of his presentation on the sample industry.

This is going to be a great conference!

The Future of Insights Summit at the University of Georgia is December 5-6. You can learn more about the summit and register by visiting their website: https://www.futureofinsights.com/.

We hope to see you there!

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The original is back! We have a jammed packed episode of Intellicast this week. In the first half of this week’s episode, Rory Dineen, co-host of Poll Party, joins Adam and Brian to discuss the latest market research news, including Twitter’s ban on political ads, and the new community features Measure Protocol has rolled out.

With the news of Mitt Romney’s Twitter alter ego Pierre Delecto, the 3 discuss burner accounts in a new installment of Best/Worst. Rory also brings a Poll Party segment to Intellicast and gives Brian a special quiz of the week.

Adam also gives a recap of the Corporate Researchers Conference he was at a few weeks ago in Orlando.

In the second half of the episode, we are joined by Joel Bacall, Associate Director of The Silk Initiative. The guys discuss how Joel got his start in market research, what led him to move from London to Shanghai to join the Silk Initiative, what the organization does, and how he works in market research into his consulting practices. Joel also gives some insights on how research differs in China versus the United States.

In the back-half of the interview, Adam and Brian get to know Joel a bit more. We find out some of his musical tastes, his book recommendations, his hidden talent, and a new Mount Rushmore of the top 4 apps with Chinese consumers.

This whole interview was very insightful – you don’t want to miss it!

If you want to learn more about the Silk Initiative, visit their website (https://www.thesilkinitiative.com/), or you can connect with Joel on LinkedIn (https://www.linkedin.com/in/joel-bacall-244b4b111/).

Don’t forget to check out our special Future of Insights Summit Speaker Series! You also still have time to register for The Future of Insights Summit in Athens, GA, coming up December 5-6. Visit their website to learn more and to register (https://www.futureofinsights.com/).

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

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Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019.

In part 2 of this series, we are joined by another pair of special guests. First up, we are joined by Brianna Sylver, President, and Founder of Sylver Consulting. The guys discuss how Brianna got her start in market research, and what led her to found Sylver Consulting. They also discuss the approach Sylver Consulting takes to research and how it puts a focus on design. Brianna then give us a preview of her presentation at The Future of Insights Summit in December.

We then get into the fun stuff! We get to know Brianna a bit more, including some of her recent music choices, a new research rant, and a new Mount Rushmore!

In the second half of the episode, we are joined by Dr. Ari Zelmanow, Research Lead at Twitter and the world’s only consulting detective of consumer and market behavior. Brian and Ari discuss how he got involved in market research, and what Twitter is currently doing research-wise. Ari then gives Brian a preview of his presentation on small sample research he will be giving at the Future of Insights Summit in Athens.

Then, Brian has some fun with Ari. He gives a great research rant you don’t want to miss. They then get into Intellicast’s 4 P’s, Ari’s latest music choices, a great book recommendation, and more!

To learn more about Brianna Sylver and Sylver Consulting, visit their website (https://sylverconsulting.com/), or connect with her on LinkedIn (https://www.linkedin.com/in/briannasylver/) or Twitter at .@BriannaSylver.

To learn more about Ari Zelmanow, visit his website (https://arizelmanow.com/) or connect with him on LinkedIn (https://www.linkedin.com/in/zelmanow/) or on Twitter at .@Zelmanow.

The Future of Insights Summit at the University of Georgia is December 5-6. You can learn more about the summit and register by visiting their website (www.futureofinsights.com/). We hope to see you there!

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It’s time for a new episode of Poll Party! This week, Rory and Adam kick off the episode by taking a look at a recent CNN/SSRS phone poll on impeachment that found 50% of Americans support both impeachment and removal from office. They discuss the methodology behind the survey, some of the changes in results from past waves, and explore why the results are the way are.

They then tie it together with a recent poll by the New York Times and Nate Cohen that focused on six key swing states, and why the results differ from the CNN poll.

Here are the details of the CNN/SSRS poll (https://www.cnn.com/2019/10/22/politics/cnn-impeachment-poll-trump-ukraine/index.html) and the New York Times poll (https://www.nytimes.com/2019/10/21/upshot/polls-impeachment-battlegrounds-Trump.html)

They then switch gears to the Democratic primaries, with a focus on a recent USA Today poll on the Iowa Caucuses. The poll found that Mayor Pete had jumped 7 points since June. Adam and Rory discuss what may have caused the change in the polls and more.

Get the details here (https://www.usatoday.com/story/news/politics/elections/2019/10/21/iowa-caucuses-pete-buttigieg-elizabeth-warren-joe-biden-top-poll/4025797002/)

In this week’s poll of the week, Rory discusses a recent Monmouth University the explores the partisan shift in America. They examine what may cause the results, and why we have seen a steady decline in trust over the few decades. This brings up a discussion about social media and knowing more about candidates than ever before, as well as Mitt Romney’s burner account, and do we want more honesty or polished content from official accounts.

Get the Monmouth details here (https://www.monmouth.edu/polling-institute/reports/MonmouthPoll_US_101419/)

Then Adam and Rory have some fun! First, both being huge baseball fans, they take a look at FiveThirtyEight’s World Series predictions, and they give their own game 7 predictions. (We recorded before game 7, so see if they got it right!)

Finally, we have the Quiz of the Week! With it being the Halloween season, we find out what Halloween candy Rory and Adam are. Hint – they are the same!

Take the Quiz of the Week yourself here (https://www.buzzfeed.com/frankiesabby6/answer-some-personality-questions-and-we-will-tell-7l55r2sk32)

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at [email protected], text us, or leave us a voicemail at 312-620-7187. You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at [email protected], text us, or leave us a voicemail at 312-620-7187.

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Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019.

In part 1 of this series, we are joined by two special guests. First, we have UGA MMR Board Member and Founder of MMR Live, Tricia Houston. The guys discuss how Tricia got her start in market research, what led her to start MMR Live, and the approach they are taking to research. They also discuss her involvement with the MMR program at the University of Georgia, including her position on the board and her participation with the steering committee. Tricia then gives the guys a high-level preview of what to expect at the Future of Insights Summit.

Don’t think we forgot the fun stuff! After the preview, Brian and Adam have some fun getting to know Tricia more, including some of her recent music choices, a new research rant, and a new Mount Rushmore (honestly, we can’t believe we haven’t done this one before!) on video games!

In the second half of the episode, Will Leach, author of Marketing to Mindsets and CEO of TriggerPoint Design joins us. The guys discuss how Will got involved in market research, and how it led him to start TriggerPoint Design. Will then gives the guys a preview of what he will be talking about at the Future of Insights Summit in Athens.

Then, Adam and Brian have some fun with Will. He gives a great research rant you don’t want to miss. They then get into Intellicast’s 4 P’s, including the last three songs Will’s listened to, a great book recommendation, and what has to be the most interesting unusual fact about a person we have had on the podcast. All we’ll say is that it involved a protection detail.

To learn more about Tricia Houston and MMR Live, visit their website (https://www.mmr-live.com/), or connect with her on LinkedIn (https://www.linkedin.com/in/patriciabhouston) or Twitter at .@TriciaBHouston.

To learn more about Will Leach, visit his website (https://www.will-leach.com/) or connect with him on LinkedIn (https://www.linkedin.com/in/william-leach-b5b80425/) or on Twitter at .@MMindstates. You can learn more about Will’s company, TriggerPoint Design by visiting their website (https://www.triggerpointdesign.com/).

The Future of Insights Summit at the University of Georgia is December 5-6. You can learn more about the summit and register by visiting their website (https://www.futureofinsights.com/). We hope to see you there!

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Welcome back to Intellicast! We have an interesting episode for you this week.

Kicking the episode off, Brian and Adam have a deep discussion around what has occurred over the last couple weeks in regards to the NBA, China, and the Hong Kong protests. They delve into what has occurred, including LeBron James’ recent tweets on the subject, and they discuss the business ramifications, not only to the NBA but other industries. They also tie it back to market research and the possible studies that are going on by the NBA and other organizations about the current political climate with China and Hong Kong.

In the second half of the episode, Adam is joined by Market Cube’s Chief Revenue Officer, Ted Pulsifer, and Senior Vice President, Alex Leger. They discuss how each got their start in market research, the different paths of growth Market Cube’s pursuing, and what is next for Market Cube.

We then get to learn more about Alex and Ted as we ask them the 4 P’s, including a new Mount Rushmore of movies and the last few songs they have listened to.

To learn more about Market Cube, visit their website (https://market-cube.com/) or follow them on Twitter @market_cube or on LinkedIn (https://www.linkedin.com/company/marketcube.

You can connect with Ted on LinkedIn (https://www.linkedin.com/in/tedpulsifer/).

You can connect with Alex on LinkedIn (https://www.linkedin.com/in/alex-leger-1017a09/).

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

Adam will be heading to Orlando for the Corporate Researchers Conference from October 22-24. You can register by visiting their website here: https://www.insightsassociation.org/conference/ia-corporate-researchers-conference-ia-crc

Brian will be speaking about the sample landscape at the Future of Insights Summit in Athens, GA on December 5-6. You can register by visiting their website (https://www.futureofinsights.com/. Also, tune in the coming weeks for a special series where we will be interviewing several of the speakers.

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Are you ready for a new episode of Poll Party? In this episode, Rory and Adam start the episode taking a look at the myriad of polls that have been released since the impeachment inquiry was announced. They start by looking at the early polls conducted immediately after the announcement, and then another group of polls that were released about a week after.

You can read about the early polls here: https://fivethirtyeight.com/features/what-the-first-few-post-ukraine-polls-say-about-impeachment/

And the later polls here: https://news.yahoo.com/polls-trump-impeachment-support-on-the-rise-50-percent-155653413.html;_ylt=AwrEze2CmZRdTmsAKAJXNyoA;_ylu=X3oDMTEybnY3amdnBGNvbG8DYmYxBHBvcwMxBHZ0aWQDQjg3MDVfMQRzZWMDc2M-

They also discuss the Ipsos poll that was discussed on Good Morning America about how people feel about reaching out to a foreign leader, and if people were surprised. (Check out the poll here: https://www.ipsos.com/en-us/en-us/news-polls/abc-trump-ukraine-call)

Finally, they discuss Bernie Sander’s recent hospitalization, and his time away from the campaign trail, and how it has and could continue to impact him, and potentially others in the polls, or if there is any impact at all.

Rory then introduces a new poll of the week, this time from the Pew Research Center about opinions on the UN. They dig into the results, and the past results about the opinions and views on the UN, and see if there have been any drastic changes in the results over time and if there have been any changes in methodology. (You can explore the results here: https://www.pewresearch.org/fact-tank/2019/09/23/united-nations-gets-mostly-positive-marks-from-people-around-the-world/)

To close out the episode, Rory gives Adam a new Quiz of the Week. This time, they find out what US city is perfect for them. Adam made a prediction at the beginning – it was dead wrong.

If you want to find out what US city if perfect for you, take the quiz: https://www.buzzfeed.com/hannahloewentheil/everyone-has-a-perfect-us-city-heres-yours?branch=show-quiz

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at [email protected], text us, or leave us a voicemail at 312-620-7187.

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Welcome back to Intellicast – we have a jammed packed episode for you this week!

Priscilla McKinney, CEO (and Momma Bird) of Little Bird Marketing is our guest this week. She sits down with Adam and Brian to discuss how she got her start in agency work and what led her to start Little Bird Marketing. They discuss making an impact and how she and Little Bird are making an impact by bringing agency and marketing to the market research industry. They also discuss her podcast Ponderings From the Perch, why she started it and what listeners can learn from it.

Priscilla and the guys then get into some fun stuff where we learn about her taste in music, a book she would recommend, and her hidden talent. We then get into our Mount Rushmore of museums. Stay with us, it’s pretty cool.

Prior to the great interview, the guys kick the episode off with a new Best/Worst where they taste-test the Impossible Whopper versus the original Whopper. They then jump into a discussion on Comer’s Law, a recent blog put out by Lucid Founder, Patrick Comer.

You can connect with Priscilla on Twitter at @LittleBordMomma or on LinkedIn (https://www.linkedin.com/in/priscillamckinney/). Be sure to check out her podcast Ponderings From the Perch (https://podcasts.apple.com/us/podcast/ponderings-from-the-perch/id915048718) on Apple Podcasts or your favorite podcast app.

To learn more about Little Bird Marketing, visit their website (https://www.littlebirdmarketing.com/). You can also connect with them on Facebook (https://www.facebook.com/littlebirdmarketing), LinkedIn (https://www.linkedin.com/company/little-bird-marketing/), Twitter at @LittleBirdMktg (https://twitter.com/LittleBirdMktg), or Instagram (https://www.instagram.com/littlebirdmktg/).

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

Adam will be heading to Orlando for the Corporate Researchers Conference from October 22-24. You can register by visiting their website: https://www.insightsassociation.org/conference/ia-corporate-researchers-conference-ia-crc

Brian will be speaking about the sample landscape at the Future of Insights Summit in Athen, GA on December 5-6. You can register by visiting their website: https://www.futureofinsights.com/

You can also run into us and Priscilla at the Insights Marketing Day in Denver on October 10th. You can register on their website: https://www.insights-marketing.org/

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