Intellicast

Thank you for tuning in to Intellicast! On today’s episode Brian Lamar and Producer Brian and joined by EMI’s own Amy Carley! Amy joins the guys to talk about EMI’s new DIY sample platform, CONNECTOR.

The episode kicks off with Amy and the guys discussing some of the recent market research news, including Vision Critical’s new insight app, Aha’s new QuickSprint studies, Measure Protocol’s new Passive Behavior Gauge, and WPP’s latest earning.

They then discuss the recently released guidelines by the Insights Association for US research businesses to reopen, and how EMI is approaching it.

Amy then gives the guys details on Connector, and some of its benefits. She also gives a preview of the upcoming webinar she is hosting about it coming up on Friday, May 15, 2020 at 11:00 AM EDT.

You can learn more about CONNECTOR, and request a demo by visiting our website at: www.emi-rs.com/connector/.

You can also register for our webinar on Connector by clicking here: https://us02web.zoom.us/webinar/register/WN_ZhuxDUI5RbufUdFXRyTddQ

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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Welcome back to Intellicast! We have a great episode for you today. Brian Lamar and Tony Brown are joined by Mike Nash, President of KS&R.

They kick off the episode with a brief history of both Mike Nash and KS&R. Then Tony and Brian jump right into the interview with Mike.

They discuss Thought Leadership, some of the best practices in conducting thought leadership, which companies should be doing thought leadership and why, and more. Mike then discusses the data collection around creating and producing a thought leadership piece of content, and what he and KS&R look for when they are working on a piece for a client, particularly around focusing on polarizing questions.

Mike also discusses why Thought Leadership is so important in these current times, and why investment in it will pay dividends.

In the second half of the interview, we get to learn more about Mike with a new round of the 4 Ps. We discover that Mike is a bourbon enthusiast and has been working on the perfect Old Fashion recipe. He’s also been playing more board games with his family, as well as trying to learn to play Xbox. Mike also talks about a few books he has been reading during the pandemic.

This is a great episode!

To learn more about KS&R, visit their website here: www.ksrinc.com.

You can read Mike’s article on Though Leadership Best Practices here: https://www.ksrinc.com/blogs/mike-nash/nash-is-your-thought-leadership-breaking-through-the-noise#.XrqSvmhKiUk

You can connect with Mike on LinkedIn here: http://www.linkedin.com/pub/mike-nash/1/b94/2b1

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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Welcome back to Intellicast! On this episode, we are joined by not one, not two, but three great guests, Owen Hanks, Paul Neto, and John Martin of Measure Protocol.

This is a great interview that covers a ton of ground. We start off with a discussion on how they each got started in market research, which gives us probably the best “How I got started” story ever.

The guys then talk about how they met one another, and what led them to start Measure Protocol, and how transparency is a key driver for them. We also discuss their newest solution, Passive Behavior Gauge, which launched earlier this week.

We then get some breaking news from the guys, as they give us a sneak peek into a new solution called Measure QA, which launches next week. You’ll have to listen to learn more!

Brian and the guys switch gears then and talk holistically about blockchain and what it is exactly. John then some great examples of not only what it is, but how they are applying it in market research.

This leads to a discussion on data quality, a subject both the Measure Protocol team and Brian are passionate about. They talk about current quality measures like red herring questions, and how it impacts user experience. They also talk about how Measure hopes to change this.

In the last third of the interview, we have some fun with the guys and get to know them a bit better. We discover who has become addicted to Trampwall on TikTok (It’s not what you think!), who goes all-in for e-sports, and who recently survived a pigeon suicide attempt.

The Measure guys, along with Producer Brian, then gang up on Brian Lamar with the new podium question about things that the non-American versions are better. This ranges from The Office, styles of government, maternity leave, to chips and chocolate.

This is an episode you do not want to miss!

If you want to learn more about Measure Protocol, visit their website at https://www.measureprotocol.com/. You can also follow them on LinkedIn (https://www.linkedin.com/company/measureprotocol/) or on Twitter at @MeasureProtocol.

If you want to contact Owen, Paul, or John directly, they can be reached at the following emails:

• [email protected]

• [email protected]

• [email protected]

You can also connect with them on LinkedIn:

• Owen (https://www.linkedin.com/in/owen-hanks-4752172/)

• Paul (https://www.linkedin.com/in/paulneto/)

• John (https://www.linkedin.com/in/thatjohnmartin/)

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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Welcome back to Intellicast! On today’s episode, Andrew DeCilles joins Brian Lamar and Producer Brian to discuss the latest market research news, current events, and more!

The episode kicks off with a lively discussion about how states starting to open back up from their quarantines, and the potential implications that could mean to consumers, politics, and the economy.

This leads to a recap and discussion of the latest market research new, starting with the CINT and P2Sample integration being completed. The guys also cover the new video focus group capabilities of FlexMR’s online qualitative platform and the latest earning reports by System 1 and Ipsos.

The guys then discuss the latest survey results from the Insights Association about the COVID impact. This leads to Andrew talking about how what he is seeing in the industry from talking with his clients. It gives a unique perspective.

In the last segment of the episode, we continue our interviews with job hunters in the market research space. This time we are joined by Alida Hines, a 20-year market professional based in Atlanta. We learn about her skills, some of the kinds of projects she has worked on, and what she can bring to a company.

This is a great episode!

To contact Alida, you can connect with her on LinkedIn here(https://www.linkedin.com/in/alidahines/), or by email at [email protected].

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are all over the place on this episode.

It kicks off with the guys talking about some recent news stories, including a cruise ship that had been at sea since January 5th finally coming into port, Optus moving to work-from-home full time, and Facebook’s plan to warn users over COVID-19 misinformation. The last story causes both of the guys to question Facebook, and why they hadn’t done that previously when the concern was misinformation around the upcoming election.

This leads to a new non-research rant by Brian. (Something we haven’t featured in awhile)

The guys then talk about the latest market research news, starting with a discussion about Schlesinger’s acquisition of 20/20 Research. They then touch on YouGov’s latest earnings reports, and some interesting statements they made in their financial releases related to the impact COVID-19 has had on them. They then talk about some recent board appointments by Veriglif and Women in Research.

In the final segment of the episode, the guys introduce a new P to the 4 P’s, and they reflect on their answers to that question. They also have a deep discussion on some of the societal changes that have been going on, and what activities may be changed forever.

This episode covers a wide variety of topics.

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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Welcome back to Intellicast! This is a different kind of episode. We are all aware the market research industry has been hit hard due to the global pandemic, with organizations initiating furloughs, pay-cuts, and even layoffs.

Everyone here at Intellicast knows what those affected by this are going through, and a little while back Brian Lamar put out an offer on LinkedIn for anyone who has had their job impacted by the pandemic, to come on Intellicast and get their name out there.

His post caught fire, and we had several people reach out. This episode is a first of several where we sit down with people from different levels of the industry and learn more about them, their skills, and what they can offer to prospective companies.

If you are in the market great talent, this is an episode you don’t want to miss!

Our first interview (1:53) is with Susie Ribnik, formerly of Leiberman. Research Worldwide. Susie has over 20 years’ experience in the market research industry, in both qualitative and quantitative. We got to learn how she got started in market research, some of her skills, and what she is looking for in her next opportunity. She is a very upbeat, outgoing person, and would be an asset to any organization.

You can connect with Susie on LinkedIn here: https://www.linkedin.com/in/susie-ribnik/

In our second interview (21:51), we are joined by Lincoln Merrihew. We learn about his background in environmental studies and regulations, and how it led to a career in market research. We also get into his extensive skills and perspective in market research.

Brian and Lincoln also get into a deep discussion on what could be happening to market research, and with consumers, after we emerge from the current pandemic. We talk about delayed purchases versus canceled purchases, and how it can impact overall consumer behavior. It is a really interesting discussion!

We then switch gears with Lincoln and learn more about him, including his love of photography and running, his biggest accomplishment, and more!

You can connect with Lincoln by email at [email protected], by phone at 508-981-4848, or on LinkedIn here: https://www.linkedin.com/in/lincolnmerrihew/

In our final interview (51:19), we are joined by Tyler Farmer a recent graduate of the Georgia MMR program. We learn how a market research class in undergrad led him to pursue a career in market research. We then talk about some of his background, including his previous marketing roles he was in prior to joining the MMR program. Tyler then gets into the skills he has developed through the MMR program, and how he can leverage them to help a company.

Then we switch gears and learn more about Tyler, including his love of sports and video games, his hidden talent, and that he and Brian have both gotten into watching marble racing.

You can connect with Tyler by email at [email protected] or on LinkedIn here: https://www.linkedin.com/in/tylerfarmer624/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Colson Steber, Co-CEO of Communications For Research and the current President of the Great Lakes Chapter of the Insights Association.

In the first segment of the interview, Colson discusses how he got his start in market research, and what led him to take over the family business. Colson also talks about the history of Communications For Research, and how it has evolved over the years.

The guys then get into a deep discussion about how the current COVID-19 pandemic has impacted Colson’s business. Colson gets honest with Brian about the impact and the decisions he has had to make as he tries to weather the storm. It is a perspective that many are experiencing, but few are talking about.

In the second half of the interview, we switch gears a bit. First, Brian and Colson talk about the Great Lakes Chapter of the Insights Association and the collaborative environment they have fostered.

Then we get to know Colson better, including the cool one-on-one experience he is creating for his kids, his pizza tossing past, his biggest source of pride, and the top 3 small business resources he has found to help with coronavirus.

This is a great interview!

If you want to learn more about Communications For Research and their capabilities, visit their website: https://www.cfrinc.net/. You can reach out to Colson by email at [email protected] or on LinkedIn here: https://www.linkedin.com/in/colsonsteber/

If you are interested in the resources Colson mentioned, here is the list of them:

• https://preparedforsuccess.org/

• https://www.ccoleadership.com/

• https://simplenumbers.me/crisismgmt/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Mark Menig, Chief Product Officer of PureSpectrum.

We kick the interview off learning about how Mark got started in market research. He then sets the record straight on how he started in online sample. Mark then gets into his career journey that led him to PureSpectrum.

Mark then give Brian a great overview of PureSpectrum’s new data quality tool, PureScore. He talks about the idea behind it, and what it has taken to make it a reality.

In the second half of the interview, we get to know Mark more on a personal level. He and Brian talk about how neither of them can adequately describe what they do for a living when talking to family members. Mark’s response of a job like Chandler’s from Friends is spot on!

We then discover Mark’s hidden talent, which includes a track and field sport you wouldn’t expect. He and Brian also talk about how ESPN is missing the boat by not running “The Ocho” all the time right now.

This is a great episode you don’t want to miss!

To learn more about PureSpectrum and their new tool, PureScore, visit their website: www.purespectrum.com.

You can connect with Mark on LinkedIn https://www.linkedin.com/in/markmenig/ or you can email him at [email protected].

You can discover more about EMI’s COVID-19 research by visiting our blog here https://emi-rs.com/covid-19-research-and-resources/. You can check out all the industry COVID-19 insights and resources here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast!

On this episode, Brian Lamar and Producer Brian are joined by EMI’s own Courtney Sandfoss to discuss the latest in the market research industry.

The episode kicks off with Courtney’s introduction and a possible family relation to Brian Lamar! They talk about their Kentucky backgrounds and EMI’s Fried Chicken Day.

In the second segment, they discuss some current events, particularly Bernie Sanders and his suspension of the presidential campaign.

The third segment is all about MRX News. The guys talk about how almost a third of qual agencies have moved most of their face-to-face work online in response to COVID-19. They also address some industry layoffs and whether insight companies should suspend non-compete agreements to those who have been laid off during the pandemic. Courtney and the guys then discuss working from home and suggestions for the research industry during this time. They wrap up the news segment with a discussion of Ipsos’s cost saving measures as Q1 results may take a hit.

Here are some links to some of the research discussed:

o Qual Industries Move Face-to-Face Work Online https://www.research-live.com/article/news/third-of-us-qual-agencies-shift-to-online-/id/5067372

o New MR COVID-19 Report—Wave 1 https://newmr.org/blog/covid-report-wave1/

o Ipsos Cost Saving Measures https://www.research-live.com/article/news/ipsos-introduces-cost-savings-expects-q1-results-to-be-hit/id/5067582

The final segment includes Brian Lamar’s research rant of the week followed by Courtney’s personal rant. This episode closes with the 4 P’s with Courtney which includes a Kentucky basketball chat!

We hope you enjoy!

Intellicast has been nominated for the Annual MR Podcast Award! Help us win – cast your vote here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian sitdown to discuss the latest in market research industry.

The guys kick-off the episode talking about some of the recent changes to the conference season, including IIeX being rescheduled, as well as NEXT going virtual, and how that may impact conferences in the future.

In the second segment, the guys explore the all the research that is being put out around consumer behaviors, or panel performance related to COVID-19. They spend some time highlighting some of their favorites, as well as discuss how the different firms are differentiating their research.

Here are the links to some of the research the guys discussed:

• Directions Research (Link: http://directionsresearch.com/covid19/)

• Pure Profile (Link: https://www.pureprofile.com/infographic-covid-19-how-daily-habits-are-changing/)

• Edelman (Link: https://edl.mn/2vE1V7q)

• ESOMAR (Link: https://www.esomar.org/covid-19)

• LUCID (Link: https://luc.id/marketplacemetrics/)

This then leads into a discussion on some disruptions to some industries, and others that could see massive growth. The discussion starts with traditional sports moving virtual, like NASCAR and the NBA, as well as eSports, and if they will become more mainstream because of the current crisis. They also touch on gyms, and the university system.

In the final segment of the podcast, the guys highlight some of the recent market research news, including a new position for friend of the podcast, Andrew McKinney, a new hire by PureSpectrum, the cost-savings plan by WPP, and new ESOMAR news.

You can read the PDF from ESOMAR here: https://www.esomar.org/uploads/public/knowledge-and-standards/documents/ESOMAR-Management-of-Covid-19-Measures.pdf

We hope you enjoy!

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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