YOU SHOULD BE CHARGING A $1000 AVERAGE FEE FOR YOUR INSPECTIONS! At least that's what many leading inspectors and inspection company owners are saying. Ben Gromicko, COO of InterNACHI, is one of them. And while we fully support the idea... we want to know how it can be done and how feasible it is for the average inspector around the country.

And that's why we brought on Ben! Watch the whole thing, because we get into the importance of understanding the value of home inspections, the role of marketing and consumer perception, and the psychology behind pricing strategies. The conversation also touches on the significance of community engagement and generosity in building long-term client relationships.

We also get into how InterNACHI is growing their educational content to train inspectors on natural disasters, modern technologies, water management, and innovative building techniques.

The Links: Register for Inspection Fuel (September 8-10 in New Orleans) here: https://www.inspectionfuel.com/register

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Learn more about InterNACHI here: https://www.nachi.org

The TLDR:

• Home inspectors need to understand the value they provide to clients.
• Raising prices can lead to working less while earning more.
• Marketing to the local community is essential for home inspectors.
• Consumer perception can be influenced by social media and reviews.
• Home inspectors should differentiate themselves from competitors.
• The home inspection industry can support higher pricing through perceived value.
• Networking with real estate agents can enhance visibility and credibility.
• Generosity in times of crisis can build long-term client relationships.
• Understanding market competition is crucial for pricing strategies.
• Business success requires a combination of skills, including marketing and psychology.
• Home inspectors can play a crucial role in disaster recovery efforts.
• Leveraging trained home inspectors can help address inspection shortages after disasters.
• InterNACHI continuously updates its coursework to include modern technologies.
• Understanding water management is essential for effective home inspections.
• Innovative practices in crawl space management can enhance home safety.
• Home inspectors should charge based on their individual business needs, not just competition.
• Effective marketing strategies are crucial for communicating the value of inspections.
• Home inspections should not be limited to buyers; there are other opportunities in the market.
• Home inspectors need to measure their marketing efforts to ensure profitability.
• The health of occupants is directly linked to the quality of their home inspections.