Recorded live at the International Translation Forum in Riyadh, this episode brings together Eddie Arrieta and Charles Campbell—founder and president of TBO Group and board member of Juntos—for a wide‑ranging conversation about what it takes to sell and deliver “globalization.” Charles shares lessons from nearly 20 years of building translation, interpreting and localization services across six continents, the power of first‑hand cultural immersion, and why he still prefers 10‑hour flights from Argentina to the Northern Hemisphere.

They discuss TBO’s strategies for sourcing talent, Juntos’s upcoming “Vamos Juntos” summit in Mexico City, and why a local lens is indispensable when bridging world markets—whether over a cup of Saudi coffee or a Day of the Dead parade in Mexico.