In this promoted episode of the podcast, TechCentral is joined by Seacom chief commercial officer Steve Briggs for a discussion on the company's big brand overhaul.

Coinciding with Seacom's 10th anniversary, the refresh was done to showcase the company's evolution from solely a provider of subsea bandwidth in its early years into becoming a major data connectivity service provider in Africa.

Credited with bringing high-quality and affordable Internet bandwidth to the continent through its launch of Africa’s first private high-speed subsea cable system along the eastern and southern coastlines in 2009, the company today provides a full suite of solutions for service providers directly to businesses.

It has also recently made several acquisitions that have strengthened its service offerings, its geographic network reach and broadened its market position.

In the podcast, Briggs explains how the new look reflects its changed positioning in the ICT market as well as what was involved in executing a brand refresh of this magnitude, which included a complete redesign of its website.