Startup Europe — The Sifted Podcast

Interview: Will speedy grocery ever be profitable? Delivery Hero’s Milena Lazarevska, VP of quick commerce


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This week we're back with a longer form interview, digging into one of the most hyped tech sectors in recent times: speedy grocery delivery.

After startups in the space raised millions in 2021 — shooting to massive valuations in a matter of months — the bubble has now somewhat burst, as the former superstar Gorillas was sold at a big loss to rival Getir at the end of 2022. Today we're asking whether these services can ever turn a profit, in spite of the big costs associated with getting groceries delivered to people within a 10-minute window.

Our guest to discuss this juicy topic is Delivery Hero’s VP of quick commerce, Milena Lazarevska. Delivery Hero was founded in 2011 and in 2017 the food delivery company floated on the German stock exchange. Today it offers delivery services in more than 70 countries across four continents, and owns brands including Glovo, Foodpanda and Pedidos Ya in Latin America.

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