This is another episode in our Amazon For CMOs podcast series, where we're talking to retail executives and CMOs to find out what they are doing, regarding Amazon, in their companies. 

Today we're sharing Kiri's conversation with Mark Power, the co-author of her new book, Amazon for CMO's. Kiri and Mark talk about how the book came to be, and why they chose the approach that they did, which was to focus on the voice of the industry through interviews with actual CMOs and practitioners.