Into Focus

America averted a debt crisis … for now. Join guest host, Ian Cunningham, along side fellow strategists, Sam Santarelli and Colton Long as they focus on the most compelling part of this game of political brinkmanship – watching the negotiators walk a messaging tightwire, where a single misstep could’ve spelled economic doom. 

Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

Florida Governor Ron DeSantis officially announced his bid for the 2024 Republican presidential nomination on May 24th, surprising precisely nobody in the political sphere. What was surprising was the venue for his campaign launch: a Twitter Space feat. Elon Musk. The event was unprecedented. . . but so was the flop. Join guest host, Ian Cunningham, along side kglobal strategists Amy Rogers and Colton Long as they discuss how the technical failures turned the would-be event into a glitch-filled mess.

Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

It’s time to rescue the Kingdom in distress… again. This past weekend, thousands of people across the world took a trip to the Hyrule. You might have done so yourself. We hope you enjoyed your visit, because there’s months of playtime in Nintendo’s newest Legend of Zelda offering. Welcome back to the kingdom that we just love saving.

If you’re asking yourselves, wait, that Zelda? Congratulations, you’re old enough to make it to the nostalgia phase of life. Join host, Tom Frank, along with kglobal Senior Strategists, Amy Rogers and Ian Cunningham as they debate what causes such mass appeal of all ages.

Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

The resurgence of questionable fashion trends and another Hollywood writers strike has us wondering if we’ve somehow been transported back to 2007. Yet despite these eerie reminders of the past, all is not as it was. And in the age of big data, this writers strike raises many more questions than their compensation (although that’s on the table too).

Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

Move aside Muggles at HBO Max—we want to see what Wes Anderson can do with Harry Potter. And now we can, thanks to the exquisite power of AI. 

After falling down the rabbit hole of Wes-inspired re-imaginings, we started to gather our favorite (and least favorite) examples of how AI is pushing our creative limits. Join Tom as he welcomes kglobal’s Director of Digital Marketing, Das Rios and Senior Content Strategist, Ian Cunningham to talk all things AI.

Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

In the minefield that is diet culture, it’s not easy to talk about bodies and how to change them. But when you’re a company that’s made it their business to talk about weight, there’s no staying out of the danger zone.

Last week, WeightWatchers acquired telehealth company Sequence, which focuses on providing access to weight loss drugs, such as Ozempic. WeightWatchers execs cite this move as part of the company’s science-based evolution. With the Sequence integration, WeightWatchers can now add clinical options to its weight loss support service, which is currently limited to behavior-based methods. 

Join Tom as he welcomes kglobal’s Chief Strategic Officer, Shannon Powers and Senior Content Strategist, Amy Rogers to talk all things WeightWatchers.

Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

The conversation around brands taking public stances continues, and Americans remain divided on the matter. But it’s getting increasingly difficult, as a practical matter, for brands to stay silent. After Bud Light gifted trans content creator Dylan Mulvaney a personalized can to commemorate the one-year anniversary of her vital social media series, "Day of Girlhood," some angry consumers and influencers posted dramatic social media updates – pouring out cans of Bud Light or vowing to boycott the brand entirely. Join Tom Frank, Shannon Powers and Dan Rene as they focus in on a younger generation asking hard questions of its brands, who will have to answer in ways that go beyond just telling.  

Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

That’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

Can you hear the music? No, it’s not the advance sound checks for Coachella. It’s the sounds of Pepsi unveiling its new logo and visual identity – one that is supposed to evoke “an unapologetic mindset,” a disassociation from sugar, and the sweet “ripple pop and fizz” of its soda. (Move over, Rice Krispies.) Join our host Tom Frank along side kglobal colleagues, Sam Santarelli, Ryan Strohl and Phoebe Walsh as they break down the sixth update to Pepsi’s iconic brand system in its 125-year history.

That’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Into Focus is brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

Hosted on Acast. See acast.com/privacy for more information.

TikTok’s CEO had his 15 minutes of DC fame, and the only thing that’s clear is that he did his homework and (most of) the House Committee did not. Yet while everyone was focusing on what he said, we think it’s more valuable to zoom and consider the bigger picture. Join our host Tom Frank along side former reporter and kglobal pr specialist, Jackie Hampton and Ian Cunningham, kglobal’s resident tech guru and social media strategist, to break down his preparation, TikTok's overall strategy and what to expect next.

That’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Into Focus is brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

Hosted on Acast. See acast.com/privacy for more information.