Into the Storm Podcast

Carol Taylor grew up in an affluent Jewish community right outside of Chicago. But she was a mountain girl at heart and set out for Colorado right after high school. In the ski towns of Steamboat and Durango, she found her people and her purpose – helping companies grow through strategic marketing. Now, as the CMO of VIP Mortgage, she and her team work tirelessly to promote the brand and drive traffic.

On this episode of Real Talk, Carol gets real on several topics, including:

• Colorado ski resorts
• Life on a cruise ship
• Getting into the Mortgage Industry
• Technology and marketing
• The importance of being healthy
• Financial literacy
• The Marketing Department Pitch
• Rural Living

VIP Mortgage https://www.vipmtginc.com/

You can spot Braydon Dennis' friendly smile at just about any local real estate event. As Business Development Manager for Great American Title Agency, he has spent the last six years creating connections, providing value, and contributing to the community. In October, he leapt into the podcast landscape with his new show, Break It Down with Braydon, where he interviews "the most influential people in real estate industry in Arizona." On this episode of Real Talk, Braydon gets real on several topics, including: Pivoting from mortgage to title (4:00) Print marketing (10:20) The emotional side of business relationships (18:30)) The value of a true referral partner (23:00) Market trends (33:30) Brokerages on his radar (40:00) His favorite books (48:10) RESOURCE LINKS Social Media: Instagram @braydondennis https://www.instagram.com/braydondennis/ @greatamericantitleagency https://www.instagram.com/greatamericantitleagencyinc/ @breakitdownwithbraydon https://www.instagram.com/breakitdownwithbraydon/ Facebook Profile https://www.facebook.com/braydon.dennis Facebook Business Page https://www.facebook.com/Great-American-Title-2098387213609402/ LinkedIn Profile https://www.linkedin.com/in/braydondennis/ Break It Down with Braydon Podcast: YouTube Channel https://www.youtube.com/channel/UCKJn19atwpGo1MJDuKUnp7A Episode #7 with Ryan Madrid https://www.youtube.com/watch?v=7TCp4eJDkXc Great American Title Agency https://azgat.com/ The Scottsdale 20/30 Club https://www.scottsdale2030.org/ Wise Pelican https://www.wisepelican.com/ RETSY https://www.retsy.com/ eXp Realty https://phx.exprealty.com/ Books: Never Eat Alone by Keith Ferrazzi https://www.amazon.com/Never-Eat-Alone-Secrets-Relationship/dp/0385512058 Traction: Get a Grip on Your Business by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Holes by Louis Sachar https://www.amazon.com/Holes-Louis-Sachar/dp/0440414806

Ken Peterson is a true Renaissance Man – photographer, sailor, homebuilder, world traveler and inspiring leader. A would-be priest turned sales and marketing exec, he has spent nearly his entire career as the VP of Sales and Marketing for Shea Homes, one of the largest private homebuilders in the country.

On this episode of Real Talk, Ken gets real on several topics, including:

Getting schooled by the Jesuits (1:55)

His career with Shea Homes (8:30)

Entering the digital landscape (13:35)

Creating the Shea Signature® brand - Azure and The Phoenician (18:20)

Being in the trenches with his team (23:35)

His biggest sense of pride (26:10)

Seven Habits of Highly Effective People and the Maturity Continuum (29:40)

Seville Golf & Country Club (36:10)

His passion for sailing (44:14)

The latest Shea Homes communities (50:48)

RESOURCE LINKS

Social Media:

Facebook https://www.facebook.com/SheaHomesAZ/

LinkedIn https://www.linkedin.com/in/kenpetersonarizona/

Shea Homes https://www.sheahomes.com/

• Azure https://www.sheahomes.com/new-homes/arizona/phoenix-area/paradise-valley/azure/

• Phoenician https://www.sheahomes.com/new-homes/arizona/phoenix-area/scottsdale/shea-signature-at-the-phoenician/?utm_source=newhomesdirectory&utm_medium=referral&utm_content=SheaSignatureAtThePhoenician&utm_campaign=newhomesdirectory_listings&gclid=Cj0KCQjww4OMBhCUARIsAILndv6cT721OviET_G35MzVmlvOtKuNl9udJHoK0EDNU8GXP_8AsB6hDFsaAq0lEALw_wcB

• Seville Golf & Country Club https://www.clubcorp.com/clubs/seville-golf-country-club

• Li'l Wick Golf Course – Wickenburg Ranch https://www.wickenburgranch.com/golf/lil-wick/

The 7 Habits of Highly Effective People® website https://www.franklincovey.com/the-7-habits/

J/World Sailing School https://sailing-jworld.com/sailing-school/

Unplug Meditation https://www.unplug.com/

Jon Storey is a polarizing figure in the real estate industry. But he's not trying to win any popularity contests; his goal is to help people move the needle. And guess what? He's phenomenal at it.

After years as a title rep, Jon founded his own coaching company, Professional Marketing Specialists and has helped hundreds of entrepreneurs develop accountability, systems, and marketing strategies that stimulate mindboggling growth and revenue.

And don't let him fool you…he's actually one hell of a nice guy.

On this episode of Real Talk, Jon gets real on several topics, including:

The resilience of his daughter (8:50)

How he produces and distributes content (18:22)

Who Not How (21:25)

Accountability and consistency (24:00)

Parenting (27:00)

The social media ego grab (28:24)

Time and freedom (32:00)

How his program works (34:30)

Real estate CRMs (41:07)

The value of video (43:30)

Education and chasing your dreams (48:30)

His favorite word - "Dad" (59:25)

RESOURCE LINKS

Facebook Profile https://www.facebook.com/jon.storey.16

Facebook Page - Professional Marketing Specialists https://www.facebook.com/Professional.Marketing.Specialists

Instagram https://www.instagram.com/jon_storey_/?utm_medium=copy_link

LinkedIn https://www.linkedin.com/in/jonstorey/

YouTube https://www.youtube.com/channel/UCLd6LciyN19luy1AXLiXtvA

Who Not How (book) https://www.amazon.com/s?k=who+not+how+book&gclid=Cj0KCQiAqbyNBhC2ARIsALDwAsCnO9Dm0XCBnn5pSialxQKFffD4zre0xQdeqILfT9lJAv91J1bmEkgaAj82EALw_wcB&hvadid=477521041828&hvdev=c&hvlocphy=9029978&hvnetw=g&hvqmt=e&hvrand=13026151366043091905&hvtargid=kwd-1032038115349&hydadcr=22535_10344669&tag=googhydr-20&ref=pd_sl_7e0kxk1hqd_e

The Subtle Art of Not Giving a F*ck https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitive/dp/0062457713

John Gafford – The Gafford Group https://www.nvdreamhomes.com/?gclid=Cj0KCQiAqbyNBhC2ARIsALDwAsAkAw56MvUJ7Rf7OYmxw215pPvYkDZCnMyqZ7KelIvqZu7eesSG0T4aAryQEALw_wcB

Brad Lea https://bradlea.com/

Oliver Preciado –DRIVEN Event https://www.drivenevent.com/

What To Do If You Don't Want to Go to College | #AskGaryVee with Adam Braun https://www.youtube.com/watch?v=4QSdaQi_d1Y

Who knew that networking could be a bonafide job?! As the Executive Director and Owner of BNI (Business Networking International) Arizona, Nate Dominguez has elevated the concept of "connecting the dots" to an art form and has parlayed it into a thriving business. With nearly eighty chapters around the state, BNI members are collaborating, supporting, and creating opportunities for one another every single day!

His high school sweetheart success story (4:15)

The legacy of his best friend JJ (6:00)

Discovering BNI as a kid (10:00)

Viewing networking as an opportunity (16:00)

Networking strategies for introverts (17:50)

The car accident that saved his son (27:10)

Phoenix Children's Hospital (37:50)

Larry Fitzgerald (40:40)

His favorite word (43:45)

How to join BNI (46:45)

The importance of structure (55:38)

Episode Links:

BNI Arizona https://bniarizona.com/en-US/index

Instagram @networkingnate https://www.instagram.com/networkingnate/

Facebook

• Nate https://www.facebook.com/natedominguez

• BNI Arizona Business Page https://www.facebook.com/BNIArizona

Givers Gain: The BNI Story (book) https://www.amazon.com/Givers-Gain-Ph-D-Ivan-Misner/dp/0974081914

"If you look at networking less as work…and more as an opportunity, as a connection, as almost like a fortune cookie that you don't know what you're going to get out of it, then it can change the world."

We’ve seen some interesting organizations represented in our 30+ episodes, but this one is arguably the coolest – a members-only racetrack! Simply put, APEX Motor Club is a country club for car enthusiasts, located in Maricopa, AZ. The man behind the business is Jason Plotke, a lifelong gear head with an entrepreneurial spirit and a passion for being behind the wheel.

On this episode of Real Talk, Jason gets real on several topics, including:

Dropping out of college to pursue his own business (2:00)

APEX – country club model for car lovers (13:12)

Corporate team building and membership programs (23:15)

Membership Investment (30:55)

Porsche and Lexus (45:00)

His personal racing career (49:10)

How to join (55:30)

Tayne Griffin – female professional racer (1:03)

EPISODE RESOURCES

APEX Motor Club https://apexmotorclub.com/ 

Instagram @apexmotorclub https://www.instagram.com/apexmotorclubaz/?utm_medium=copy_link 

Facebook - @apexmotorclub https://www.facebook.com/apexmotorclub | https://www.facebook.com/jason.plotke/about 

LinkedIn https://www.linkedin.com/in/jasonplotke/ 

YouTube https://www.youtube.com/channel/UCiEY0CHAvXLkEZ-FshqKGWg 

APEX Architectural Renderings https://www.pdi-az.com/Architecture/ApexMotorClub/ 

Porsche website https://www.porsche.com/usa/models/911/911-gt3-models/ 

Tayne Griffin IG @thetayneexperiment https://www.instagram.com/thetayneexperiment/?hl=en 

REAL TALK IS SPONSORED BY 

VIP Mortgage https://ryanmadrid.vipmtginc.com/ 

#APEXmotorclub @apexmotorclubaz #findyourapex #arriveanddrive #azrealtor #phoenixrealestate #scottsdalerealestate #realestatemarketing #socialmediamarketing #thecrawfordteam #mortgagebanker #locallender #podcastersofinstagram #realestatepodcast #mortgagepodcast #videopodcast #youtube #applepodcasts #googlepodcasts #spotify

Recruiting quality leadership talent is critical to the success of any organization, but the candidate who looks ideal on paper may not be the right fit. Skills, qualifications, and background are never enough. Max Hansen believes that we need to look beyond the resume and focus on human factors like values, vision, and purpose.

On this episode of Real Talk, Max gets real on several topics, including:

· High school shenanigans

· The transition from Job Brokers to Y Scouts

· Focusing on purpose values in Executive Leadership Search

· The fitness routine-business success correlation

· His podcast: Built on Purpose

· Diving into the cannabis industry

· The strategy of extending an offer

· His supplement business - Human Elements

· His WHY

EPISODE RESOURCES

Y Scouts website https://yscouts.com/ | Blog/Impact Library https://yscouts.com/impact-library/

Podcast - Built on Purpose https://podcasts.apple.com/us/podcast/built-on-purpose/id1095842487

Green Flower – on demand cannabis training platform https://www.green-flower.com/

The Last Prisoner Project – Cannabis Reform Nonprofit https://www.lastprisonerproject.org/ '

Human Elements (supplements https://huelements.com/

Dr. Jason Kolber http://www.drjasonkolber.com/

Oura Rings https://ouraring.com/

Whoop Bands https://www.whoop.com/

SOCIAL MEDIA

Facebook Business Page @Yscouts https://www.facebook.com/Yscouts

Instagram @yscouts https://www.instagram.com/yscouts/

LinkedIn - Business https://www.linkedin.com/company/y-scouts/ | Max Hansen https://www.linkedin.com/in/maxhansen/

REAL TALK IS SPONSORED BY

VIP Mortgage https://ryanmadrid.vipmtginc.com/

Everybody talks about the importance of authenticity and vulnerability in building relationships, but how many are REALLY walking the walk? Too few.

But she is - Crystle Mulzet, leader of the INSPIRE Team at Chicago Title, puts herself out there like no other Business Development Manager in the business. Most of us have plenty of cringe-worthy memories that we've packaged up and placed in the "Top Secret – Never Reveal" section of our minds and for some, that tactic seems to work (until it doesn't).

Crystle, on the other hand, has chosen to live her life out loud with great intention and (sometimes painful) honesty, and it's definitely working for her. Years sober and crushing it in the Title and Escrow world, she is an inspiration!

On this episode of Real Talk, Crystle gets real on several topics, including:

• Growing up with alcoholic parents

• Starting her sobriety journey and falling off the wagon

• The Evolution of Self

• Bereavement and guilt

• Chicago Title Agency/INSPIRE Team

• #1 REALTOR activity to generate business – social media

SOCIAL MEDIA

Instagram @crystle_mulzet https://www.instagram.com/crystle_mulzet/?hl=en | "My True Real Estate Story" Post https://www.instagram.com/p/CSeijuCH3hu/ | @inspiretitleteam https://www.instagram.com/inspiretitleteam/

Facebook - Crystle Ann Mulzet-Lucero https://www.facebook.com/crystle.mulzet | @inspiretitleteam https://www.facebook.com/inspiretitleteam

LinkedIn - https://www.linkedin.com/in/crystle-mulzet/

WEBSITE

Chicago Title/Crystle Mulzet https://reach150.com/chicago-title-agency-maricopa/review/73286/crystle-mulzet

RECOMMENDED READING

A Return to Love: Reflections on the Principles of a Course in Miracles by Marianne Williamson https://marianne.com/a-return-to-love/ | Untamed by Glennon Doyle https://untamedbook.com/?fbclid=IwAR1...

RYAN'S YOUTUBE OBSESSION

Johnny Drinks https://www.youtube.com/c/JohnnyDrinks

REAL TALK IS SPONSORED BY

VIP Mortgage https://ryanmadrid.vipmtginc.com/

Xunami https://xunami.net/

What's a full-service marketing agency's most important offering...Brand Development? Social Media? SEO? Those elements (and dozens more) are essential, but without a keen eye on the customer experience, all the talent and productivity in the world will only take you so far. Andy Parnell and his colleagues at Lane | Terralever take pride in honoring their clients' business goals, consistent communication, and creative visions. That noble ethos makes up the fabric of their corporate culture.

On this episode of Real Talk, Andy gets real on several topics, including:

• His Nevada Assemblywoman mom – Bonnie Parnell

• Segueing from a non-profit to the private sector

• Otis Redding and Top Gun

• The stressors of a corporate merger - E.B. Lane and Terralever

• The value of Net Promoter Score (NPS) and the Customer Experience

• EOS/Traction Leadership Model

• Their post-COVID office transition

• Fresh Start Women's Foundation

EPISODE RESOURCES

Lane Terralever website https://www.laneterralever.com/#gref

Instagram @laneterralever https://www.instagram.com/laneterralever/?hl=en

Facebook - https://www.facebook.com/laneterralever

LinkedIn – Lane Terralever https://www.linkedin.com/company/laneterralever/ ; Andy Parnell https://www.linkedin.com/in/andy-parnell-46253110/

NPower website https://www.npower.org/

Assemblywoman Bonnie Parnell (mom) – District 40, Nevada https://www.leg.state.nv.us/Session/73rd2005/Legislators/Assembly/Parnell.cfm

Max Hansen – Y Scouts https://yscouts.com/

Net Promoter Score https://www.netpromotersystem.com/about/measuring-your-net-promoter-score/

Entrepreneurial Operating System (EOS/Traction) https://www.eosworldwide.com/

Fresh Start Women's Foundation https://www.freshstartwomen.org/

REAL TALK IS SPONSORED BY

VIP Mortgage https://ryanmadrid.vipmtginc.com/

sGrow CRM https://sgrowcrm.com/

Xunami https://xunami.net/