Enjoy this episode of BEEF, a scripted non-fiction storytelling podcast where business wars meets pop culture. Hosted by award-winning pod host Bridget Todd, this show tells the stories of legends in their fields, and how they tried to stomp out their competition only to find that their enemies become the driving force behind their success. In this episode: “Playboy vs Penthouse”, sexual imagery and erotic content are nothing new. Whether for artistic enjoyment or pure carnal pleasure, humans have been obsessed with watching each other "do it" since the dawn of time. But the forms this has taken in the public sphere have transformed greatly. Nowadays, with the advent of the internet, Western society seems to take the almost ubiquitous nature of pornography for granted. But in the mid-twentieth century, magazines like Playboy and Penthouse weren't just publishing nude pictorials. They were the vanguards of the sexual revolution and the free speech debate. And their creators Hugh Hefner and Bob Guccione were engaged in a game of brinkmanship to determine just how much was acceptable to print.

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