It was a classic battle between good and evil and it gave us one of the greatest toys of all time. Today, we journey back to revisit the history of the iconic Transformers.

From their early days in Japan to dominating TVs and toy shelves in North America, this is another defining 1980s toys franchise that was also a masterclass in marketing. So hit play and let's roll out!

Support the show and get bonus audio content at Patreon.com/80s

Learn more about your ad choices. Visit megaphone.fm/adchoices