In the last few years, artificial intelligence has gone from a novelty to perhaps the most influential technology we’ve ever seen. The people building AI are convinced that it will eradicate disease, turbocharge productivity, and solve climate change. It feels like we’re on the cusp of a profound societal transformation. Fifteen years ago, there was a similar wave of optimism around social media: it was going to connect the world, catalyze social movements and spur innovation. It may have done some of these things. But it also made us lonelier, angrier, and occasionally detached from reality.

Few people understand this trajectory better than Maria Ressa. Ressa is a Filipino journalist, and the CEO of a news organization called Rappler. Like many people, she was once a fervent believer in the power of social media. Then she saw how it could be abused. In 2016, she reported on how Rodrigo Duterte, then president of the Philippines, had weaponized Facebook in the election he’d just won. After publishing those stories, Ressa became a target herself, and her inbox was flooded with death threats. In 2021, she won the Nobel Peace Prize.

As novel as AI is, it has undoubtedly been shaped by the technologies, the business models, and the CEOs that came before it. And Ressa thinks we’re about to repeat the mistakes we made with social media all over again.

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