Over 25 years, WE built a golden brand by inspiring children to rally around their charismatic leader. But behind the scenes, employees experienced a cult-like culture and a troubling blur of charitable and commercial activities. In the aftermath of a national scandal, thousands of donors and volunteers (and dozens of ‘celebrity ambassadors') are left wondering where the money went, and whether the savior industry creates a constant need for victims.

From CANADALAND, the news company that exposed it all, this is the exclusive story of a charity that did well when it was supposed to be doing good.

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This trailer contains source materials used under the Fair Dealing provisions of the Copyright Act.

Sources:

It Takes a Child Craig Kielburger's Story - A Journey into Child Labour
Directed by Judy Jackson
Produced by Judy Films
Youtube

The Story of Craig Kielburger
produced, and narrated by Sherine Mansour
CPAC
Youtube

In Search Of Character
LiveWire Media
Elkind+Sweet Communications, Inc
https://www.livewiremedia.com/product/in-search-of-character/

The Price WE Paid
The Fifth Estate/CBC

Interview with Craig Kielburger
CSPAN

Craig Kielburger NSB Speakers promotional video
Youtube

Marc Kielburger NSB Speakers promotional video
Youtube

WE Movement Youtube Channel https://www.youtube.com/channel/UCm6agaIkn5aBJlLLds7P1HQ

MeToWe Youtube Channel https://www.youtube.com/channel/UCm6agaIkn5aBJlLLds7P1HQ

CTV News - Kielburger brothers interview with Lisa Laflamme https://www.youtube.com/watch?v=m_p5PRLy2os

MTV Cribs: Craig Kielburger Episode
Haddon Strategy
https://vimeo.com/49975157

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