Stephen Beck, Founder and CEO of Engine Digital, joins the EW360 podcast to explore what it takes to spark meaningful innovation inside large, legacy organizations. He shares how his team operates in the space between consultancy and digital agency, guiding companies from upstream strategy through end-to-end design and engineering. Stephen breaks down why cultural buy-in—not just budget—is the real key to innovation, and how underused assets like brand narratives or dormant domains can become powerful digital tools.

He also discusses the balancing act of investing in future-ready ideas without clear line items, the importance of co-creation with the right partners, and how AI serves as an enabler—not a strategy in itself. Plus: insights on navigating uncertain markets, embracing calculated risk, and the overlooked impact of organizational storytelling.