In this episode of the IoT For All Podcast, Andrew Cullen, Director of Marine Connectivity at Yamaha, and Alex Joseph, Chief Technology Officer at Siren Marine, join Ryan Chacon to discuss IoT in the marine industry. The conversation covers the evolving landscape of connected boating, Yamaha's journey into IoT with the acquisition of Siren Marine, the challenges and solutions in developing IoT products for the marine environment, the significance of data, predictive maintenance, and the future of connected boating.

Yamaha U.S. Marine Business Unit, based in Kennesaw, Georgia, markets and sells marine outboard motors ranging in size from 2.5 to 450 horsepower. It also engineers, manufactures, markets, and sells boat control systems, IoT control devices, fiberglass, jet-drive sport boats ranging from 19 to 27 feet, and personal watercraft. The Marine Connected division, which includes the Siren Marine subsidiary, allows boaters to stay connected to their boats anywhere, anytime. The company’s vision is to transform the modern boating experience and lead the way to a fully-connected marine industry through innovative IoT Connected Boat technology.This is achieved through the Siren Connected Boat app that combines real-time vessel security, multiple and flexible boat monitoring and tracking functions, and convenience features including remote digital switching. Through the mobile app, customers have access to and the ability to control all of these features from their smartphones or smart watches. The flagship device is the Siren 3 Pro that includes vital standard features every boat owner or fleet operator needs, such as battery monitoring, GPS position tracking, and geo-fencing. From there, customers can customize their Siren 3 Pro system by adding a desired combination of wired and wireless sensors to monitor those functions and areas most important to them.