Australian Joshua Lowcock is Chief Digital and Innovation Officer at UM in the US and UM’s global Brand Safety Officer. Based in New York, he’s spearheaded development of a Media Responsibility Audit of social media platforms alongside initiatives to try to make businesses see the billions they spend on advertising within the same frame as corporate social responsibility – and says it’s gaining traction “faster than even I imagined”. Now regulators need to quickly deal with data monopolies without getting distracted by sideshows. If they don't, Lowcock fears we may all soon be working for the tech platforms - because nobody else can compete.

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