<p>IPG Chief Data and Technology Officer Arun Kumar joins us for a frank discussion of the $2.3 billion acquisition and the larger trend of agency groups buying data providers.</p>

IPG Chief Data and Technology Officer Arun Kumar joins us for a frank discussion of the $2.3 billion acquisition and the larger trend of agency groups buying data providers.

IPG’s Huge Bet On Acxiom

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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IPG’s Huge Bet On Acxiom

IPG’s Huge Bet On Acxiom

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