Ipsos Views

In this episode, our hosts Chris and Hazel, are joined by Josy Paul, the Chairman and Chief Creative Officer of BBDO India. Josy is an expert at the art of building effective advertising campaigns and brand movements. He has been the creative force behind award winning campaigns like P&G’s Touch the Pickle, which gave women a voice to challenge period taboos in India. He also recently won at Cannes Lions International Festival of Creativity for Ariel’s Share the Load campaign.

Josy has had a fascinating journey to where he is now. Listen to how his experiences help him develop meaningful and impactful stories for brands.

Is our world really as polarised as some commentators imagine? What kind of shape are we in to face the challenges of 2024? Could the polycrisis actually help to bring us together?

To accompany the new Ipsos Almanac, we invited Phil Tinline (author of "The Death of Consensus") to join us in discussing the defining events, themes, and trends of the year just gone - and to consider what they all mean for the year to come.

If you're on Spotify, this episode is also available as a video - the "Director's Cut" of the version you can watch on YouTube.

In this episode, our hosts Chris and Hazel, are joined by Enrique Cornish, who is currently the head of marketing for BBVA in Mexico. His career in brand management and strategic planning covers a balance of CPG and services categories: he’s worked for Colgate, Coke, Kraft/Mondelez and Danone.

Enrique is an expert at brand-building by way of experiential brand management. He goes in-depth as to what this means and the challenges one might face along the way.

Listen to the end for some sound advice on how to manage your brand building as well as your career.

This episode features Radhecka Roy (Global Service Leader: Strategic Curation) in conversation with Parijat Chakraborty (Group Leader Public Affairs, India) and Sally Braidwood (Corporate Reputation Service Line Leader, Australia) about the importance of culture in understanding people’s priorities, attitudes and behaviours, particularly where these concern our relationship with nature, our personal agency, and what we find rewarding.

The conversation is a deeper dive into the topics previously raised in our paper ESG Across Borders.

This is second half of our interview with Jody Bilney, one of the most experienced and knowledgeable brand strategists in the world today. Jody was kind enough to share her rich history and show how her skills in consumer experience and marketing within boardrooms remain fundamental.

Jody talks about how she joined Humana, an established health insurance company, and used her experience from the restaurant sector to revitalise their consumer journey.

She also talks about Generational Equity Transfer: how to ensure that long-standing organisations can stay relevant for future generations. Stay to the end for some real jewels of wisdom – especially if you’re a marketer!

In this episode, Chris and Hazel talk to Jody Bilney, currently on the board of Chuy's, Planet Fitness, Masonite, Cracker Barrell, Alignment Healthcare and Confluent Health, who has in the past also been the CMO, CBO, and CCO at Verizon, Schwab, Bloomin’ Brands and Humana.

One of the themes of Brand Talk is the challenges brand leaders face as they navigate the realities of the board room. Jody has been on both sides of that exchange, and has so much experience to share.

Indeed, the conversation was so rich that we had to split it into two parts, of which this is the first.

Launched this year, the Ipsos ESG Council brings together senior level executives - all of whom have responsibility for sustainability and the development of ESG best practice - from some of the most respected corporations in the world.

Our guest on this episode is James Allen, Associate Director in Ipsos Corporate Reputation, who helps us to unpack some of the key insights from this new and unique study.

The full report can be found on our website.

In this episode we talk to Neeraj Kalani, Global Head of

Listen as he shares some of the lessons he learned along the

To accompany our recent white paper, we spoke to its three authors to find out more about the key elements of the new Ipsos Emotions Framework, which was built in collaboration with academic partners and on insights gleaned from decades of research within cognitive sciences and neuroscience.

This innovative framework is designed to capture emotional responses across different cultures and languages, and has three essential dimensions:

So you've heard from some of our clients and partners - but what about us? How are we transforming our own operations, and what are we doing to make ourselves a stronger force in the global ESG agenda?

Let's hear from Lauren Demar, our Chief Sustainability Officer and Global Head of ESG at Ipsos, to find out about her achievements to date, her vision for the future, and what she thinks about the power of good research to drive positive change...