Ipsos Views

In the third episode of the series we talk to John Livanos,

Our hosts chat to John about his role and focus on the

We talk to Holly Weaver and Jean-Francois Damais about their recent white paper “Embedding ESG In Experience”, which focusses on the key role Customer Experience plays in driving business value from ESG commitments.

In this episode of Ipsos’ Brand Strategy podcast our hosts Chris Murphy and Hazel Freeman are joined by Lee Rolston. Lee is the Chief Growth Officer for Jones Knowles Ritchie (JKR), a creative design agency.

Ipsos’ Brand Strategy podcast is back and focusing on the fundamentals of brand success. In this first episode in the new series, David Robson, author of the Expectation Effect: How your mindset can transform your life, joins the podcast to discuss the importance of reinforcing and shaping expectations as a brand leader. 

Our new 33-country study of attitudes towards equality asked what it means to people, who are we most worried about, and how much do we care about it? This episode features experts from Canada, Ireland, Poland, and South Africa looking at the findings from those countries, and we also speak to the author of Multiracism - a unique examination of this particular prejudice in a truly global context.

What’s Next in UX is back!

User Experience is essential for brand success, but it can be hard to measure due to its subjective nature. So how does a brand or a business know if they are providing an excellent experience and how can they compare to competitors? This is where Ipsos’ UX Score comes in.

The Ipsos UX Score is a proprietary tool to help clients objectively assess their user experience. The UX Score correlates with Net

Jacqueline Hull, Senior Vice President, UX USA, is joined by Giulia Stefani, UX Director for Switzerland, to interview Yana Beranek, Global Head of UX, and Janina Schoenebeck, Senior Research Executive, IUU Germany. Together they discuss the Ipsos UX Score and its capabilities.

Generative AI is an incredibly hot topic this summer, with business, governments, public services and individuals all trying to understand what it means for them and for their future. Ipsos is no different, as we explore the undoubted potential of this new technology and how to harness it to improve our processes, power our data collection and analysis, and sharpen our delivery - all while managing the risks and ensuring our work remains secure and reliable.

Michel Guidi (our COO) and Rich Timpone (Head of our Global Science Organisation) jointly authored the Ipsos Views white paper Exploring the Changing AI Landscape, and they join us on this episode to walk through these questions.

You can also read about the implications of Generative AI for qualitative research in our second Ipsos Views paper in the series: Conversations with AI.

Our Global CEO Ben Page is joined by Martin Wolf, renowned journalist and author of The Crisis Of Democratic Capitalism for a discussion of the macro challenges of our current age, and what the threats and disruptions to the existing world order mean for policymakers and business. Using data from the latest Ipsos Global Trends study, Ben and Martin consider whether the diagnosis of "polycrisis" is an accurate one, and remind us not to under-estimate the resilience of cultures and institutions that have been built up over many, many years.

We talk to Rebecca Crosby and James Tarbit from Ipsos Karian & Box, our leading employee engagement agency. Rebecca is the lead author of a new white paper that examines the importance of ESG to how employees and potential employees view organisations, and we find out what makes employees satisfied with their organisation’s efforts around sustainability, how great ESG credentials impact pride and advocacy, how important sustainability is in attracting new talent, and the best ways to communicate with employees about sustainability.

You can read the white paper here.

This episode features experts from Thailand, Brazil, Australia, and Singapore reflecting on the findings from our latest annual Earth Day survey, which examines public attitudes around the world to the threat posed by climate change, and considers whether our focus on the issue is slipping as other concerns compete for our attention.

We also welcome Professor Lorraine Whitmarsh and Dr. Katherine Steentjes of CAST (the Centre for Climate Change and Social Transformations) as they address global climate justice and fairness.