Ipsos Views

In the latest instalment of our monthly series on the ESG challenges characterising the 2020s, Nicola Kemp (Editorial Director for Creative Brief) speaks to Ipsos' Samira Brophy (Senior Director, Creative Excellence) about how to make advertising more inclusive and more compelling as cultural and social attitudes change.

Join Jennifer Hubber (Chief Client Officer and Head of the Ipsos Global Client Organisation) in conversation with Anneleen Waterloos (Vice President of Consumer Insights & Analytics at Philip Morris International) as they discuss how the role of an insights professional is changing. If you're using Spotify, you can also enjoy this episode as a video!)

Find out more about this series on our website.

Julia Gillard, Chair of the Global Institute for Women's Leadership, talks to Sue Phillips, President of the Ipsos Gender Balance Network, to reflect on the findings of our latest study into gender equality around the world, and to consider what we can do to push positive change.

Trust is the lubricant that allows modern societies to flourish, and advanced economies to perform. And we sometimes hear that it is in crisis, or that it is disappearing from our world. But our research has found that these claims just aren't true - there is nothing new about the fact that trust is low in many aspects of our lives, and there are actually some signs of a slight recovery in some places. You can find more detail in our Global Trustworthiness Monitor - and the full report contains articles from the two guests on this episode: Carl Phillips (Director of our Global Reputation Centre) and Sally Braidwood (Leader of our Corporate Reputation Service Line in Australia)

Join Jennifer Hubber (Chief Client Officer and Head of the Ipsos Global Client Organisation) in conversation with Seth Minsk (Global Lead, Consumer Experience Insights at Sanofi) as she finds out how the transformation of the insights industry is presenting new challenges and opportunities to one of our key research partners.

February's edition of "People, Planet, Prosperity" features Leah McTiernan in conversation with Trixie Cartwright (Global Lead for Diversity & Inclusion at Ipsos Total Operations), who is the co-author of a groundbreaking new paper in the International Journal of Market Research called "A Question of Gender: Gender classification in international research". 

In this short episode, Leah and Trixie discuss the key considerations for researchers who need to collect accurate data about respondents' gender across cultures that have very different views on the issue. 

The first episode of 2023 features Francesca Francione, Business Insights and Analytics Manager at Tetra Pak, in conversation with Samira Rhoods, Senior Consultant, Trends & Foresight Practice at Ipsos). Francesca tells Samira about some of the things a world-leading food processing and packaging solutions company is doing to make their business more sustainable, from supply chains, through internal operations, to satisfying customers' intensifying demand for sustainable produce and packaging.

The second episode in our series features Pip Mothersill and Katelyn Faulks-Hall (Directors of UX in Ipsos) demystifying the Metaverse, asking whether our current expectations for it are realistic, and setting out the key design principles that are needed to develop more compelling and immersive experiences. 

Our first episode of 2023 is also the first ever Ipsos Views video podcast! It centres on our interview with Global CEO Ben Page as he discusses the themes that defined the last year and considers what the implications might be for 2023. Reflecting on the impact of inflation, the long shadow of COVID, the return of war to Europe, and the unfolding climate emergency, we look at how citizens and consumers around the world are responding to this era of apparent "polycrisis". 

A great variety of morbid symptoms? Perhaps, but it might also mean that new opportunities are emerging... check out the Ipsos Almanac on our website for a deeper look at all these issues and more.

In this special end of year edition, we meet colleagues from around the world to discuss the defining themes of 2022 and consider what their implications might be for 2023. Featuring our Global CEO Ben Page, together with colleagues from China, Ukraine, the US, and Brazil - we reflect on the impact of inflation, the long shadow of COVID, the return of war to Europe, the unfolding climate crisis, and how citizens and consumers around the world are responding to this era of apparent "polycrisis". A great variety of morbid symptoms perhaps, but that might mean that new opportunities are emerging... check out the Ipsos Almanac online here.