Ipsos Views

The third episode of the series features Dr Pippa Bailey (Head of Ipsos Climate Change & Sustainability Practice) in discussion with John O'Brien MBE (Founder of Anthropy) as he explains his vision for inspiring change by bringing together senior leaders from all different sectors of business, government, and non-profit.

The first episode of this new series focussing on the future of UX (user experience) features Thomas Carpenter, UX Research Manager at John Deere, one of the world's leading manufacturers of agricultural machinery. With artificial intelligence and automation starting to play a significant role in agriculture, we probed John Deere's experience to find out what's required to design successful automation, and how is it possible to create an emotional connection with an automated system?

The 16 Days of Activism against Gender-Based Violence (GBV) is an annual campaign that begins on 25 November, the International Day for the Elimination of Violence against Women, and runs until 10 December, Human Rights Day. 

This podcast is part of our contribution to that campaign, and it brings together voices of colleagues around the world adding their own perspectives to the research we have done around the topic this year.

The second episode of the series features Samira Brophy (Senior Director in Creative Excellence) in discussion with Stuart Templar MBE (Director of Global Sustainability) and Thomas Nagy (Consumer Insights Lead), both representing our partners at Volvo Cars. Stuart and Thomas tell us why Volvo are prioritising Sustainability, and how they are making it a key priority that runs through every part of their business. Although Volvo want to be a fully electric car company by 2030, that's just one part of the story...

It feels like we are living in an age which is beset by crisis. Organisations that are able to respond quickly and appropriately to crisis will naturally be best positioned to recover and thrive after the peril has passed. This episode features two of our Corporate Reputation experts - Trent Ross (EVP) and Milorad Ajder (Global Service Line Leader) - discussing the approaches that businesses can take to bounce back quickly from turbulence and existential threats.

In the first of our new series where we interview other brands and businesses on all things sustainability, Dr Pippa Bailey (Head of Ipsos Climate Change & Sustainability Practice) interviews Elizabeth Eaves (Senior Sustainability Engineer for EMEA at Mattel), and hears about the strides Mattel are making on both environmental and social fronts within their business. We also learn about how the superpowers of Barbie, the World’s best selling doll, are being used to educate a future generation on everything to do with the environment and topics related to diversity and inclusion. 

It is extremely difficult to make accurate predictions, but that has never stopped us from trying. Even people with deep subject matter expertise have mixed forecasting records - so we should be very wary of the projections that are offered to us. But it still makes sense to prepare for what might be coming towards us, and to make ourselves resilient to a range of possibilities. In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

You can also watch Ben talking about a similar subject here.

Milorad Ajder, the Global Leader of our Corporate Reputation service line discusses some of the key findings from, and implications of, our latest Reputation Council Report. Across this 12 minute conversation, we cover the emergence of stakeholder capitalism, whether ESG is here to stay, and how corporations need to be clear not just about their sense of purpose, but how they convey it. 

Trixie Cartwright (Global Head of Diversity & Inclusion, Total Operations) discusses her new paper in the International Journal of Market Research (IJMR) called "A Question of Gender - Gender Classification in International Research" which advances the conversation about how to accurately and sensitively capture data on respondents' gender across multiple markets, where cultural attitudes can be extremely varied.

Hear Chris Bonsi and Brigitte Biteau, two of the authors of the Ipsos Views "Future of Insights" white papers, in conversation about how the insight function is transforming and how our clients and partners can get more value from it.

You can read the three white papers here.